This paper is an advanced work for the follow-up study 'Development of Teaching and Learning Programs of Intercultural Education in Universities Utilizing German and French Commercial Movies'. Before developing teaching and learning programs of intercultural education for undergraduates utilizing movies as one of the most typical digital image media in modern times, we try to review theoretical the utilizability of digital image media and game contents as very efficient tools of intercultural teaching and learning program. The breakthrough of digital information and communication technology, and the digital revolution leading to a paradigm shift in the history of mankind make the 21th century be called 'knowledge and information age'. The integrated and interactive communication way based on the development of digital technology has a great effect on recognition way, recognition pattern and recognition process of contemporary people. In addition, it is also changing human recognition per se. First of all, digital image media have caused not only the remarkable change of social and cultural environment, but also a revolutionary change of educational field. The digital image media are thought of as one of the most efficient communication media which can satisfy optical desires of humankind and realize multilateral and sympathetic interchanges utilizing other sense organs. Therefore, the digital image media are anticipated to be a very efficient tool of teaching and learning program. Through this theoretical review we try to emphasize the needs for the development of teaching and learning program of intercultural education utilizing digital image media and game contents.

본 연구는 미디어 대 통합시대에 멀티 플랫폼에서의 온라인 영상 콘텐츠 확산 요인이 무엇인지 살펴보고자 한다. 구체적으로 본 연구는 수용자의 능동성과 커뮤니케이션 채널의 특성이 콘텐츠 확산에 어떻게 영향을 미치는지를 살펴보고자 한다. 확산에 미치는 요인에 대한 연구결과, 수용자 능동성 요인에서 사회 상호작용성, 상호교류의 밀착성, 개혁초기 수용자의 순으로 나타났으며 커뮤니케이션 채널 요인에서는 구전 & 리퍼럴, 매체효과 및 개방적 상호작용 순으로 영향을 미치는 것으로 나타났다.