이 연구는 마라톤대회 서비스품질이 서비스가치 및 참여자만족에 미치는 영향을 규명하는데 목적이 있다. 자료분석을 위하여 마라톤대회에 참여하는 참여자를 대상으로 총 350부의 설문지를 배포하였으며, 불성실한 응답 21부를 제외한 총 329(94%)의 자료를 유효표본으로 사용하였다. 자료처리를 위하여 PASW 21.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 다중회귀분석을 실시하였다. 이에 다음과 같은 결과를 도출하였다. 첫째, 마라톤 서비스품질은 서비스가치에 영향을 미쳤다. 둘째, 마라톤 서비스품질은 참여자만족에 영향을 미쳤다. 셋째, 서비스가치는 참여자만족에 영향을 미쳤다.

In this study, thermal environment changes for a marathon course of IAAF World Championship, Daegu 2011 were modeled to provide improvements of thermal environment, so that runners could have the maximum condition and citizens pleasant streets. The three biggest size of intersections were selected for the study. Envi-met, 3G microclimate model, were used for a thermal environment analysis and three different cases - present status, planting roadside tree scenario, and roof-garden scenario - were compared. The followings are the results of the study. 1. The highest thermal distribution were shown at 1 p.m., but there was no significant difference between a thermal distribution at 1 p.m. and that at 5 p.m. since a heat flux from buildings affects thermal distributions rather than insolation does. 2. Tree planting or adding environmental friendly factors might lead a temperature drop effect, but the effect was not significant for areas covered with impermeability packing materials such as concrete or asphalt (especally, for Site case 2) 3. The combination of tree planting and adding environmental friendly factors also brought a temperature drop effect (Site 1 and 2) and this case showed even better result if green spaces (especially, parks) were closed.