우리나라 100대 명산에 포함되고 천혜 자연환경을 갖추고 있지만 충청남도 내 휴양림 중 이용률이 저 조한 칠갑산자연휴양림을 연구대상지로 하여 휴양림 활성화와 재방문 의사를 높여 건강한 여가 활동 을 선도하는 운영‧관리 방안을 제시하고자 본 연구를 수행하였다. 칠갑산 휴양림 방문객 250명에게 총 101개로 구성된 설문지를 자기기입방식으로 배포하여 200부를 회수하였고 인구통계학적 특성 및 이 용행태, 재방문의사 결정 중요요인 간 상관관계와 미치는 영향 등을 알아보기위해 빈도분석, Varimax- 직각회전, Bartlett의 구형성 검정, 크론바흐 알파, 독립표본 t-검정, 일원분산분석, Scheffe’s 사후검증, Pearson상관관계분석, 다중회귀분석을 하였다. 연구결과 휴양림 방문객들의 이용만족도는 대체로 양 호하였지만 개선이 필요한 사항에 대한 질문에서 안전 및 환경에 대해 다소 부족한 것으로 나타났다. 제안 사항인 효율적인 운영·관리 방안으로 레크리에이션시설(등산학교·트레킹지원센터 등) 및 프로 그램(산림치유·숲해설 등)이 필요하다고 사료되며, 환경을 고려한 휴양림 내 추가 식재, 색다른 경관 환경(소규모정원 등)을 조성하여 특색 있는 휴양림으로 탈바꿈할 필요가 있다는 결론을 도출하였다. 따라서 본 연구에서는 건강한 여가활동 촉진, 휴양림 활성화 및 재방문의도 증대에 기여하기 위해 칠갑 산 자연휴양림에 필요한 중요 요인을 찾아서 제안하고 있다.

Purpose – The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology – For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results – In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions – In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

Purpose – The purpose of this study is to investigate the factors that cause consumers to frequently visit large – Super Store and goods for large – scale retailers using Super Store. Research design, data, and methodology – The purpose of this study is to present the empirical analysis of 53 adult males and females living in the Mokpo area on the relationship between perceived level of satisfaction and loyalty of the large – scale marts. The results were analyzed. The statistical data of the questionnaire were verified by the SPSS. Results – In the empirical analysis of this study, four variables were found to be the main loyalty factors, which were found to affect the satisfaction of Super Store and the decision to return again. Therefore, in this study, the quality of goods, price, diversity, and image were analyzed as loyalty factors, and it was analyzed as factors influencing satisfaction. It was confirmed that loyalty factors were important. In particular, consumers’ perception of behaviors such as local specialties and community service that can be distinctly differentiated from other distribution agencies was very low. Conclusions – It is necessary to construct a comprehensive systematic system to analyze the detailed factors influencing the satisfaction and loyalty of users of Mokpo ticket consumers and to systematically manage and evaluate them. In order to raise awareness of consumer loyalty factors, consumer satisfaction and loyalty survey should be regularly conducted. Consumers should look for ways to improve them and develop improvement plans. The various direct and indirect services provided by Super Store to consumers include price, quality, assortment, customer service, accessibility, and feelings for large marts. However, since the services provided by the Super Store are different from those of the consumers, the loyalty factors for the different factors can be different. Therefore, in order to differentiate them from traditional markets or other distribution centers, it It should be used as a weapon of competition. In this study, it is generally recognized that the services provided by Super Store are very simple and inexpensive, so that consumers are not aware of the difference of particular stores.

In this study, consumers who have experience of visiting Jeongsun Arirang Market has been selected as samples to understand the characteristics of agricultural products purchase. For this, double hurdle model was used in order to resolve sample selection problem and obtain consistent estimator. The key points are the following. First, as the age increases(up to 59.8 years), chances of purchasing the products at traditional market increase as income increases. Second, when the residence area is outside of Gangwon-province, the purchase amount of the products increased compared to those from visitors within the Gangwon province. Also, visitors who use public transportations purchase less products compared to those who use their own car. Third, probability of agricultural products increase as the visitors consider positive effect the product purchase leads to the local farmers. Fourth, if the visitors consider the quality of the agricultural products, probability of purchasing agricultural product at the site increases. However, if the visitors consider the freshness of the agricultural products, the purchase amount rather drops. Fifth, the probability of purchase increases as visitors consider the brand of traditional market.