The shape of tire footprint is one of the important factor which affects to the performance of tire such as handling, ride and wear. In this study, the effect of the stiffness for tire footprint is investigated. Some tires on the market were selected and tested the vertical stiffness, lateral stiffness by stiffness measuring system. And the contact length, contact width and contact area are tested, too. The contact width and length is reduced by the increase of the tire stiffness. According to the change of the tire stiffness, the leading edge and trailing edge in the footprint have a different shape.