The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.

Motivated with the poetic utterance that "all this is signified by their language" as Heaney's own word, this essay shows that Seamus Heaney, not just by resisting past colonial domination with a decolonial literary system, has successively served for playing the colonial language in his poetic representation and finally achieved the poetic autonomy. Under and after the colonial experience, Most of Irish poets have continually struggled against English political system and its language as a colonial one. But Heaney has consistently defended poetry as agent for redressing injustices in the corrupt world and at the same time as something to be re-established and celebrated in his own right. The process of Haney's quest for playing colonial language of his Irish identity as a poet can be effectively understood by examining the way in which he employs the poetic of redress. The main subject of Heaney's poetry is to find out his Irish identification with the past linguistic tradition and its continuity. The subject is linked with the questioning of how to turn to playing the colonial language between English language and Irish language so called Gaelic which has been dominated by the ideology of colonialism. The major focus of this essay is in his redress of poetic language and playing colonial language as well as how he appropriate language in his poetry. In this regard, This essay tries to search for the true linguistic attitude which Heaney has made every effort to materialize in his poetry. In short, Heaney's poetics can help his writings maintain the positionality of the decolonial dicourse and the decolonial literature.