This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it explores whether the certification mark inserted into the cosmetic package—such as marks denoting quality assurances, ethical practices (specifically, pertaining to animal testing), and recycling packaging—affects consumer responses. Second, it investigates whether a higher number of certification marks leads to heightened positive consumer responses. Third, it analyzes the potential moderating effect of consumers’ certification mark knowledge on the relationship between certification marks and consumer responses. In the pretest, certification marks with higher recognition were selected as stimuli, and a survey involving a total of 550 male and female consumers was conducted. The collected data were analyzed through ANOVA and post-hoc tests. The findings of this study confirm a significant difference in consumer responses to products based on the certification marks inserted in the cosmetic packaging. Compared to clusters without a certification mark, groups with two or more certifications (recycling certification + ethics certification, recycling certification + quality certification, recycling certification + ethics certification + quality certification) exhibit significant consumer responses. Second, more certification marks did not result in an increase in positive consumer responses. Third, a moderating effect of consumers’ cosmetic certification knowledge on the certification mark-consumer response relationship was not found. The findings of this study have implications for developing product promotion strategies that leverage cosmetic certification marks as a marketing tool.

This study is to explain and identify the impacts of cognitive components of rice on consumers' attitudes and purchase intention. A survey study was conducted to collect the data with the actual rice purchasers at some kind of retailing stores. A regression analysis was performed to test the research hypothesis. The results of the study show as follows: First, it was found that words and pictures information about rice influences on consumers' attitudes and purchase intention, and price information had effect to consumers' attitudes but not affect to purchase intention. Second, it shows differential effects in how components of words, pictures and price information influences consumers' attitudes and purchase by types of consumer's characteristics factors such as occupation, age and residential area, except for price had effects to purchase intention. Therefore, marketers of distribution stores that selling rice have to enhance brand awareness of product by communicating types of information in a manner tailored to customer's demographic characteristic factors.

농업․농촌 정보화 사업은 인적․물적 인프라 구축을 위해 다각적인 사업을 추진해 왔음에도 불구하고 농업․농촌과 비농업․도시간, 지역간 정보격차가 크게 발생하고 있다. 이러한 정보격차는 소득과 지역발전, 삶의 질 등의 격차로 계층간 갈등으로 표출되는 등 사회문제화 되고 있다. 이에 본 연구는 정보화 사회로의 진전과 정보격차 해소를 위하여 정보화의 취약계층인 농업인의 정보화 수준을 살펴보고, 농업인의 정보활용 및 수용태도를 조사․분석하여 정보화 수용태도가 농가경제 향상에 미치는 영향을 분석하고자 한다.