Value Engineering(VE) has been recognized by many companies as a powerful and innovative technical approach for cost down and improvement in function of product and service. VE is a discipline which use an organized, creative approach to achieve the required function at the lowest cost. For the Purpose of developing new product, at this paper used the method of 2nd look VE developing bike helmet, in the order of selecting target, function analysis and writing alternative. The development of Helmet by the process of VE job plan, achieve the cost reduction of 27 million won for developing new product with customer's need.