The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers’fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers’ fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

본 연구의 목적은 국외 한국어 학습자들의 한국문화 동아리 활동으로 얻어진 긍정적 효과를 확인하고, 이를 통해 한국문화 확산 의 또 다른 방법을 제시하는 데 있다. 더불어 한국문화 동아리 활동이 지속적인 한국문화 학습과 체험으로 활용될 수 있음을 시사한다. 이를 위해 실제 파라과이 대학교에서 1년간 운영된 한국문화 동아리의 구성원들을 연구 대상으로 삼아 수시 면담 기록, 설문 및 심층 질문지 등을 통하여 자료를 수집하고, 질적 연구의 형태로 자료를 분류하였으며 해석적으로 분석하였다. 따라서 본고에서는 지속적인 문화 체험 활동인 한국문화 동아리 활동을 통해 연구 참여자들의 성격 및 대인 관계 변화, 동아리 활동이 학습에 미친 영향 및 만족도, 한국문화에 대한 인식과 이해 등에 대한 변화를 확인하였고, 이를 지속적이고 올 바른 한국문화 확산으로 이어지는 사례로 제시 및 분석하였다.