This study was conducted through experiments by producing an image output evacuation guide light linked with a smoke detector. To summarize the results, first, the biggest recognition distance of the door at 30% smoke concentration was found to be the image output evacuation guide light. This is because of visual impairment and fear caused by indoor smoke, and in the process of finding the light of the emergency exit, accurate recognition of the evacuation behavior was searched even at the farthest distance, and it is judged that the time required for evacuation was short. Second, the biggest recognition distance of the door at 70% smoke concentration was the image output evacuation guide light, which showed the longest recognition distance. It is judged that even in smoke with many evacuees, the door is accurately recognized while seeing the light of the image output evacuation guide light and exits safely. Third, when the smoke concentration was 100%, the smoke rose and the evacuation guide light at the top of the door was not identified as thick smoke, and the image output evacuation guide light was displayed on the bottom of the passage, indicating that the evacuee accurately recognized the door and escaped safely to the outside even from a long distance.

The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.