Recently, with the development of industrial technology and the increase of young consumers, engine monitoring devices for small ships are rapidly changing from analog devices to LCD-based digital devices. In addition, consumers’ product selection criteria are gradually increasing in favor of luxurious and emotional products rather than price attractiveness. Therefore, in order to develop differentiated products in marketing, it is necessary to find and improve emotionally attractive quality elements. The purpose of this study is to collect 11 customer requirements related to the emotional quality of DGP (Digital Gauge Panel) for small ships through customer interviews and to find attractive quality elements among the emotional qualities of DGP for small ships. 17 design elements were derived by applying QFD to the collected customer requirements, and they were classified into one-dimensional quality, must be quality, and attractive quality through Kano model analysis, and 6 attractive quality elements were confirmed using Timko customer satisfaction index.