Crowdfunding – obtaining funding from a large pool of investors, where each one provides a relatively small amount of money, usually through the Internet – has become an innovative alternative channel for project funding. Historically, culture sector has stood at the forefront of adopting crowdfunding, with ArtistShare active from 2003 as a funding platform for music projects. Despite this, there is still lack of research dedicated to the role and impact of crowdfunding in the culture sector.