This study aims to interpret the meaning of a successful entrepreneur from the perspective of women entrepreneurs in Malang, Indonesia. This research offers a phenomenological approach using purposive sampling. Data was collected by in-depth interviews using structured questionnaire with registered women entrepreneurs in Malang obtained from MSMEs (micro small and medium-sized enterprises) entrepreneurs. The ‘continually developing’ is one of the meanings of a successful entrepreneur. This study also found that success is when what women do can be useful to others. Besides, the meaning of success has two criteria, i.e., when they can meet their needs (individual satisfaction) and social performance as a goal to be achieved by entrepreneurs. The motivation of women entrepreneurs to establish their venture was not only financial returns, but also personal satisfaction, which was also the indicator of entrepreneurial success for women. This study has several limitations. First, our sample size is too small and consists of entrepreneurs that have an average age above 40 years. Hopefully, further research will be able to generalize our findings to a broader sample in various industries outside the city of Malang. As our research shows, the criteria and meaning of success may be different for a larger sample of entrepreneurs.

Purpose – Entrepreneurship has started to emerge. There are huge technology startups from the past few decades. Current scenario demands entrepreneurship and there is an immense need to start green ventures where Eco-Entrepreneurs, Sustainable Entrepreneurs/ Sustainopreneurs strive together to make world a better place. But the latest Five-Year Plan is green, at least in theory regarding developing countries. The paper explores what factors turn entrepreneurs into Sustainopreneurs. Research Design, Data, and Methodology – Research design is followed by the interviews from fifteen sustainopreneurs and entrepreneurs who are actively involved in green businesses. The interviews have been analyzed by categorization method to find out factors which turned them to be sustainable entrepreneurs. Results – The results have shown the factors which helps in leading entrepreneurs to become Sustainopreneurs. These factors are present in the entrepreneurs which lead them to start a venture for a cause. Conclusions – The proposed findings are helpful in further study of Sustainopreneurship and the fact that there should be some steps taken by policy makers, and sustainopreneurs to promote eco-businesses.