Purpose – This study aims to analyze time use of employees to see how they make a balance between work and family. We tried to analyze time use and time pressure of married paid workers in order to understand their work and family balance. Methodology – Time use was compared by employment types and time pressure groups. We analyzed the factors influencing time pressure, dividing two employment types. The data were selected from the 2009 Korean Time Use Survey. Results – Those who feel time pressure among full-timers spent more time on work and housework and less time on personal care and leisure than those who do not feel time pressure. Logit analysis on time pressure showed that full-timers feel more time pressure than part-timers do. Gender, age, education, income, day-off type, and the presence of preschool children were significant variables on time pressure. Conclusion – These results imply that time use and time pressure for married paid workers are affected by employment types. Flexibility of labor needs to enhance work and family balance for females who have preschool children.

Purpose – The purpose of this study is to measure the characteristics of the perceived quality of college students of 20s which is the main customers of whitening, and to investigate the customer satisfaction and repurchase intentions according to the perceived quality of whitening. Research design, data and methodology – The interviewers in the research are 300 college students in Seoul and the metropolitan area. They were collected from October 1 to October 24, 2013. 283 of collected questionnaires were used for the analysis. The analysis in the general characteristics of the subjects was analyzed by frequency analysis. With five-dimensional factor analysis, the perceived quality through reliability analysis was investigated and verified. Results – The results from analysis of the standardized coefficient Beta value were performance(0.382), brand (0.339), and price (0.318) as a high level. On the other hand, services(0.172) and design factors (0.162) were relatively low. Conclusion – Looking for these results, this study could reach the notion that a lot of consumers with whitening cosmetics highly recognized brand, performance, and price factors, but the service and design factors were relatively recognized low in customer satisfaction and repurchase intentions.

Purpose – Entrepreneurship has started to emerge. There are huge technology startups from the past few decades. Current scenario demands entrepreneurship and there is an immense need to start green ventures where Eco-Entrepreneurs, Sustainable Entrepreneurs/ Sustainopreneurs strive together to make world a better place. But the latest Five-Year Plan is green, at least in theory regarding developing countries. The paper explores what factors turn entrepreneurs into Sustainopreneurs. Research Design, Data, and Methodology – Research design is followed by the interviews from fifteen sustainopreneurs and entrepreneurs who are actively involved in green businesses. The interviews have been analyzed by categorization method to find out factors which turned them to be sustainable entrepreneurs. Results – The results have shown the factors which helps in leading entrepreneurs to become Sustainopreneurs. These factors are present in the entrepreneurs which lead them to start a venture for a cause. Conclusions – The proposed findings are helpful in further study of Sustainopreneurship and the fact that there should be some steps taken by policy makers, and sustainopreneurs to promote eco-businesses.

Purpose – This paper aims to analyze and investigate to find out the appropriate ways to make an easy TBT of smart city. It is an important issue between Korea and China because TBT of smart city has lots of advantages in IT, S/W, IOT, and Home network. Research design, data and methodology – First, the paper made use of reviewing2nd data analysis and focused on group interview, and then compared with analysis on the international rule and system such as smart city system, technical regulation, and standard through test certification procedure and inspection. Second, this paper reviewed electric/electronic test, certification, and calibration. Third, through analyzing MRA between Korea and china, the paper focused on SDoC, Mutual Acceptance of International certification, and IECCB scheme. Results – Through the comparison and analysis, this paper found that it is important to promote multi-track agreements with the countries that need short-term promotion. Moreover, it is necessary to conclude an agreement with the leading countries in Middle East and Central America. Conclusions – Through the above the reviews and analysis, we can see the importance of promotion in FTA and MRA with the efforts to remove the obstacles and promote to make an easy TBT by MRA between Korea and China.