The study must have standpoints for the stable market construction of the Environmental󰠏Friendly agricultural products of the quality󰠏certificated which has rapidly grown due to a discussion of the environment and agriculture, income increase and the interests on foods stability. The survey was conducted through face󰠏to󰠏face interview of 200 adults who are in their twenties or more in Cheonan󰠏city. In this research, the Environmental󰠏Friendly agriculture was a clean agriculture not using a fertilizer or chemicals and the agriculture which protects the environment by preventing the environmental pollution. In the analyses of the consumer"s willingness to pay, the rice showed 69,851 won, and a lettuce and bean󰠏curd showed 947 won and 1,412 won respectively. In terms of current issues of the policy, to establish the stable circulation structure and consumption strategy, there must be a clearness raise of the Quality Authentication (QA) Mark. To raise the trust through quality authentication, there must be transparency raise of information by distribution stages and the thorough post management of the official institutes. Also, to persue the competitive product differentiation, there must be the settlement of the product brand on the market, development of the new production technology and a classification of consumers by incomes. Finally to construct stable distribution and price system, there must be active participation of the local agricultural cooperatives in the distribution of the Environmental󰠏Friendly agricultural products of the quality󰠏certificated and the understanding of the proper price of the consumer market and flexible strategy of the price change.