공공조달에 대한 산업정책과 혁신정책 관점의 중요성이 최근 부각되고 있다. 특히, 공공조달이 중소기업의 성장과 혁신에 직접 영향을 끼치는지에 대한 논의와 연구가 있 어 왔다. 이러한 연구의 연장선상에서, 본 연구는 공공조달에 참여하는 기업의 특성 중 기업 의 연령이 성장에 대한 공공조달의 효과를 조절하는지를 분석한다. 분석 자료는 2006년부터 2017년까지 조달청 우수제품으로 지정된 약 1,247개 기업의 재무적 성과와 공공조달 매출 성 과를 연계하여 구축하였다. 패널회귀모형을 통해 분석한 결과, 공공조달 참여 정도가 큰 기 업일수록 높은 성장률을 보였을 뿐만 아니라, 이 관계는 젊은 기업일수록 더 강하게 나타났 다. 이 결과는 공공조달의 효과에 대한 기존 학술적 논의에 기여할 뿐만 아니라 공공조달 정 책 수립에 있어서도 의의를 가진다.

Although several causal studies investigate the relationships between customer equity (CE) and firm performance, there has been some debate about whether their positive relationship is valid over long time horizons and across firm/industry environments. In this paper, we investigate the dynamic effect of CE on firm performance. Using individual-level purchase data for an online retailer, we find a weak relationship between CE and firm profitability, which is not consistent with previous assumptions and beliefs. Additional analysis to resolve this gap shows that in the early stage when a firm’s growth rate is relatively high the firm is required to manage many newly enrolled customers. This means that newly acquired customer equity (NCE) has a larger effect than retained customer equity (RCE) on firm profitability in the early stage. In contrast, in the mature stage when a firm’s growth rate is stable and low the firm should retain its customers. This means that RCE has a larger effect than NCE on firm profitability in the mature stage. Thus, marketing managers need to leverage the drivers of acquisition and retention to continue to grow overall CE and firm performance.

현지투자환경이 불확실한 경우 기업들은 어떠한 과정과 요인에 의해 해외직접투자를 확대하는가? 미얀마와 베트남에 진출한 3개 한국기업의 해외직접투자 확대과정을 분석한 결과 사례기업들은 초기투자를 통해 성장기반을 확보한 다음 현지사업역량을 구축하면서 투자의 불확실성이 줄거나 유리한 투자기회가 왔을 때 후속투자를 실행하는 것으로 나타났다. 또한 불확실한 투자환경 하에서 투자의 철회불가능성에 대처하고 투자가치를 극대화하기 위해 소규모 합작을 바탕으로 해외직접투자를 확대하는 것으로 분석되었다.

This study aims to examine the antecedent factors of debt policy on the influence of firm growth on firm value. There was a total of 19 companies involved accounting for 95 observational data from a population of 169 companies listed on the Kompas 100 Index of the Indonesia Stock Exchange from 2014 to 2018. The data were analyzed through descriptive statistics, classic assumption tests, multiple regression, and hypothesis testing. The results prove that the firm growth, proxied by asset growth or sales growth, did not have a significant influence on the debt policy. Further, there was no significant influence of debt policy on firm value when using debt ratio and also dividend policy as a control variable. In contrast, there was a positive and significant influence on the firm value when using debt to equity ratio proxy, both with or without using the control variable. Therefore, the debt policy was not proven as an antecedent on the influence of firm growth on firm value. This finding implies that there was a tendency for the company management to adopt the policy, which would increase the debt ratio to increase the investors’ confidence in the stock market and investors neglect the company’s dividend policy.