In this study, we aim to evaluate the phenoilcs profile of fresh freeze dried whole crop rice (FWCR) sample by HPLC–DAD analysis. Firstly, the fresh whole crop rice (before heading stage) was dried using liquid nitrogen and then powdered sample was extracted using methanol-water. The extract was quantified phenolics and flavonoids content by HPLC-DAD. HPLC-DAD analysis showed that the FWCR contained six phenolic acids including; caffeic, p-coumaric, ferulic, and chlorogenic acid, prophyl gallate in addition to five flavonoids; rutin, vitexin, luteolin, qurecetin and kaempferol. Results indicated that ferulic and p-coumaric acids were the major soluble phenolic acids in FWCR, and their concentrations were 3.1 and 2.65 mg/g DW. It can be summarized that the presence of phenolic and flavonoids in FWCR enhance the palatability and feed intake of ruminants.