공공정원이 현대도시의 새로운 영역으로 등장하며 시민가드너 양성교육이 확대되는 현상에 주목하여, 시민가드너 교육 참가자, 참여의향자, 일반시민으로 집단을 구분하여 도시정원에 대한 이미지와 효과 및 공동체성을 분석하여 다음과 같은 결과를 도출하였으며, 교육 의의 및 활성화 방안을 함께 고찰하였다. 24개 형용사 어의구별척도를 이용한 도시정원 이미지 평가 결과, 자연과의 관계를 나타내는 “친숙한, 정서적인” 등의 어의변수와 정원활동에 대한 태도를 나타내는 “상호교류적인, 적극적인”, 그리고 공간적 평가와 관련된 “확장적인, 자율 적인” 이미지에서 상대적으로 높은 평가치를 보였다. 교육참 가자는 “자율적인, 지속적인” 등의 어의변수를 높게 평가하여, 도시정원의 형태나 디자인보다는 유지관리와 지속성을 중시함을 알 수 있었다. 주성분분석에 의한 요인분석 결과로부터 교육참가자 집단의 요인적재값을 중심으로 요인별 특성을 파악하면, 잠재적(Potential) 차원의 1 요인은 “도시정원의 공공적 역할과 공동체성”, 평가적(Evaluative) 차원의 2 요인은 “공공조경으로서의 차별성”, 활동적(Active) 차원의 3 요인은 “미적 체험성”으로 명명할 수 있었다. 도시정원 효과에 대해 교육 참가자일수록 사회적, 환경적 측면을 중요하게 인식하고 있었고, 공동체의식지표 평균값(3.4)은 잠재참가 집단(3.31)과 일반시민 집단(2.69)에 비해 높게 나타났다는 점에서 공공성 인식 상의 차이를 볼 수 있었다. 시민가드너 교육이 정원식물 지식 습득의 의미를 넘어 평생교육이나 공동체 활동으로 인식 된다는 점에서 지속가능성을 위한 교육의 체계화 필요성을 확인할 수 있었다.

This study examines the mediation effect of garden display 4Es on brand awareness and attitude of urban entertainment centers. Based on the 4Es theory (the experience economy theory) by Pine & Gilmore (1998) and garden display by a concept of horticultural biotechnology, a survey was conducted to investigate the effects on brand assets of the urban entertainment centers. The random sampling survey took place at 3 famous urban entertainment centers which are Time Square, AK Plaza and Avenue France with 243 users of garden display experience from February to April 2015. The analysis result shows that entertainment experience, educational experience, aesthetic experience and leisure experience of the garden display have a mediation effect on the effect relationship between brand awareness and attitude. For this result, all of the hypotheses were adopted. Accordingly, it is thought that studies on the composition of garden displays should be conducted based on the result of this study, and it is expected that many urban entertainment centers will build a nice green environment for the users of these urban commercial facilities based on this material.

This study intended for Cheongryongsan Community Garden in Gwanak-gu, one of the demonstration places for 'Community Garden' Project recently implemented by the Seoul Government. This study had two major purposes: investigating the current status of the management and usage and identifying its characteristics; investigating users' awareness to consider the construction and operation directions of sustainable community gardens. This study was conducted based on several surveys such as an investigation into the spatial configuration and the management system of parks through a field study, a use survey through a questionnaire survey for vegetable garden users and an awareness survey about the construction direction of gardens direction preferred by users through the analytical hierarchy process (AHP). As a result of a questionnaire survey for vegetable garden users, the usage status was summarized as follows: Considering the common trends in the 2012 and the 2013 user survey, women used Cheongryongsan Vegetable Garden more than men. Over fifties used it most of all users. Users were mostly neighborhood residents. They used to visit there three to five times a week and stayed for about 30 minutes to one hour. Users differently responded to the question related to the order of priority for the use of the garden in the 2012 and the 2013 survey. They had increasingly used it for individuals' production activities more than social exchanges. As a result of making an AHP analysis for general park users, vegetable garden users there were clear differences in the targets which each subject put emphasis on in relation to the construction and operation of vegetable gardens. General park users recognized a vegetable garden as a park where park functions and the functions of the vegetable garden coexisted. On the other hand, vegetable garden users viewed it as a space where they attached importance to the functions of the vegetable garden like an allotment. Last, this study contemplated subjects related to the construction and operation of vegetable gardens which had to be considered in the future. Vegetable gardens tended to be biased as personal hobby places. It was viewed that the main reason was insufficient support activities for vegetable garden education and exchange programs originally planned when vegetable gardens had been constructed. Vegetable garden users recognized vegetable gardens as places for individuals' farming activities like allotments. For the desirable operation of vegetable gardens, it would be necessary to give priority to the park management before the production activities in individuals' vegetable gardens. The important role of the government would be to build the base through the provision of education and opportunities so that a local resident organization could actively participate in the management of a vegetable garden after a vegetable garden was constructed. It would be necessary to make a use survey and an awareness survey for users conducted in this study on a regular basis because the surveys could be important basic data in the decision-making process for the sustainable operations of the vegetable garden.