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        검색결과 1

        1.
        2015.06 구독 인증기관·개인회원 무료
        This study uses ingratiation theory (Jones, 1964) to investigate the specificity of online luxury brand communities, using an observational netnography. We analyse and discuss the diverging strategies held by low and high power community members, and the role played by flattery in maintaining and gaining status in the community.