In order to research the impact of the fixed asset investment of rural projects to the industrial structure, this article empirically analyzes the impact of the fixed asset investment of rural projects on the three industries and their structure by using the panel data model of variable coefficients, which based on the industrial date of Enshi state from 2004 to 2010. The results show that: firstly, the fixed asset investment of rural projects plays a stimulating role on the increasing of the three industries’ GDP of Enshi state; secondly, Enshi state should actively increase the fixed assets investment of rural projects in the forestry sector and develop the forestry of Enshi state by means of its rich natural resources, the agricultural sector’s natural advantages and the developing trend of a new-type stockbreeding; lastly, as a key investment in fixed asset investment industry, the real estate industry’s development always shows instability, and with the further improvement of the national macro-control policies on the real estate industry, the real estate industry should have a high potential for improvement.