최근 스마트 자율운항 기술의 발전으로 선박관리산업의 역할에 대한 많은 변화가 예상된다. 이러한 기술과 환경의 변화에 따라 국내 선박관리산업은 미래를 대비하는 새로운 발전 방안의 마련이 필요한 시점이다. 그러나 현재 국내 선박관리기업은 글로벌 경쟁업체들과 비교하여 상대적으로 규모의 영세성, 높은 운영비 등으로 인하여 경쟁력이 열위에 있는 것이 사실이다. 따라서 이러한 문제를 보다 구체적으로 확인하기 위하여 국내·외 대표 선박관리기업에 대한 사례분석과 관계자들과의 심층 인터뷰를 통해 국내 선박관리산업의 글로벌 경쟁력과 한계점을 분석하였다. 이 연구는 단순히 물리적 선박관리가 아닌 디지털 플랫폼 공급자로서 선박관리산업의 역할 변화를 제시하고, 디지털 플랫폼 기반의 선박관리산업이 발전할 수 있는 방안으로 인프라 구축과 산업생태계 조성의 지원, 선박관리의 핵심 기술력 확보와 R&D 지원 등을 제시하였다.

The importance of Social Networking Services (SNS) has increased in recent years because consumers are able to communicate with each other to share their information and experiences via SNS. This allows to easily distribute critical information and is beneficial to other potential consumers. Current studies confirm the important role of social media so that firms can get valuable information to respond to the heterogeneous customers’ needs through SNS (e.g., Rishika, Kumar, Janakiraman, & Bezawada, 2013). This paradigm shift allows firms to consider the important role of SNS on the current fashion market. A firm communicates with consumers sharing their opinions, experiences, and feedback existing on SNS, called social platform, which provides valuable information to respond to consumers’ needs. In the last decades, rapid advancements in technology and customer demands pushed firms to collaborate with outside partners to collect information, creating valuable products or services. In such competitive environments, customers’ involvement is increasingly important because integrating external sources of knowledge from them can result in major advantages for the firm (Nooteboon, 1999). Further, Von Hippel (1986) emphasizes the importance of the participation of the lead users whose present strong needs will become general in a marketplace months or years in the future. They have the tendency to adopt new products earlier than normal customers. According to Von Hippel (2006), lead users may provide valuable ideas for the firm which results in novel products. Lead users can diffuse product information to other customer groups and may play a pivotal role between the firm and traditional customer groups. Likewise, the fashion leaders in the fashion industry have an important role because firms are able to know future market trends from them. Further, the role of fashion leaders is much more important because of the characteristics of the fashion industry. It is very difficult to foresee a trend as customer demand changes rapidly and becomes more heterogeneous. Fashion leaders purchase new fashion products quicker than other people, are more interested in clothing, and invest more in fashion than the general consumer (Goldsmith, Freiden, & Kilsheimer, 1993). Thus, fashion leaders hold an important role as a source of information and for the word-of-mouth effect in the fashion market (Kim & Hong, 2011). The fashion information that fashion leaders deliver builds more trust and interest than direct fashion advertisement or PR, and they have an important influence on the spread of new fashion styles (Vernette, 2004). Additionally, the effects of online word-of-mouth are different from the traditional word-of-mouth effects because there are numerous senders and receivers, and conversations last much longer. Moreover, viral content that includes vivid visual images can especially be influential on network participants (Kulmala, Mesiranta, & Tuominen, 2013; Wolny & Mueller, 2013). We argue that fashion leaders may have a strong impact on leading a trend in the current fashion industry and influence the consumers who share information and experiences with them on fashion platforms to purchase products. Thus, the purpose of our study is to examine the role of fashion leaders in influencing purchase intention of the potential customers who are using the fashion platforms to take information from them. Further, we will outline how fashion leaders influence the creation of valuable fashion platforms and valuable information through sharing their knowledge through fashion platforms. Online surveys were administrated to conduct empirical analyses for this study. Taking the gender and age characteristics of interest based SNS users into consideration, the research sample concentrated on female users in their teenage to 30s, who had the experience with fashion social platforms. The main research results are as follows. First, we found that fashion leaders create valuable information for the other users to visit fashion platforms, providing correct, trendy and trustworthy information to other users. Second, the quality of information and value of a fashion platform that are created by fashion leaders positively influence the users when considering their future purchase decision making and recommendations to other potential consumers to visit the fashion platform. We have some implications in our study. First, we contribute by finding a factor to explain how the value of social fashion platforms can be created and how important the value of information provided by fashion leaders is in the fashion industry in Korea. We found that the role of fashion leaders in influencing a trend of current fashion in the Korean industry is important. The advent of social media, such as SNS, allows us to explain how one-way communication with consumers to set up a firm’s marketing strategy is limited. As the results of this study are specific to the fashion industry, they can be used as a fundamental study to understand the role of fashion leaders to create value on social platforms and share valuable information to normal users. Moreover, this study can contribute to the understanding how social platforms affect the fashion industry through two-way communication to the potential customers using the fashion leaders. It is important for fashion corporations that are interested in social services to have a valuable knowledge of social platform users. Therefore, fashion marketers who are attempting to utilize social platforms can use this study as preliminary data to understand fashion social platform users, who are the potential consumers.

In this study, a smart isolation platform has been developed for control of microvibration of high-technology facilities, such as semi-conductor plants and TFT-LCD plants. Previously, microvibration control performance of a smart base isolation system has been investigated. This study compared microvibration control performance of a smart isolation platform with that of conventional base isolation and fixed base. For this purpose, train-induced ground acceleration is used for time history analysis. An MR damper was used to compose a smart isolation platform. A fuzzy logic controller was used as a control algorithm and it was optimized by a multi-objective genetic algorithm. Numerical analysis shows that a smart isolation platform can effectively control microvibration of a high-technology facility subjected to train-induced excitation compared with other models.

최근 세계 속의 대한민국이라는 브랜드는 K-pop으로 대변되는 엔터테인먼트 기반의 한류가 대표적이다. 그러나 한 분야에 국한된 사례로는 대한민국 이미지를 지속적으로 확장하기가 벅찬 까닭에 본 연구에서는 기존의 한류관련 미디어 콘텐츠들과 접목하여 우리만의 독특한 신 한류 콘텐츠 사업을 연구하였다. 본 연구의 목적은 우리나라의 정밀 세공 능력을 자랑하는 수작업과 산업 인프라의 융합과 그것을 실행하기 위한 교육과 기술의 집약을 도출하여 지속가능한 종합적인 콘텐츠 실현 방안을 제안한다. 이를 위한 연구방향으로는 전통적인 크래프트 산업을 대표하는 디오라마 제작과 ICT의 기술, 엔터테인먼트의 집합체를 더한 문화관광 콘텐츠로 설정하였다. 연구방법은 디오라마의 개념과 해당 분야 선진국인 독일, 네덜란드, 미국, 일본과 대한민국의 사례연구를 통해 우리나라의 디오라마 산업 현황과 ICT 융합을 통한 국가적 콘텐츠 창출 방안과 그 내용에 대하여 개발 프로세스 방향을 제시한다. 이를 통해 본 연구의 분석과 결론은 ICT 플랫폼과 4차 산업에 기반하여 관광증진, 홍보강화, 교육연계, 고용창출로 이어지는 4가지 목표를 이루기 위한 방법과 방향성을 제시하고 이를 바탕으로 대한민국이 강점을 지닌 재래식 전통 전시사업과 첨단기술을 연계하여 현재 미디어에서 만들어 내고 있는 한류관련 미디어 콘텐츠들과 접목한 문화관광 프레임을 도출하여 우리만의 독특한 신 한류 콘텐츠 사업의 확장에 초석이 되는 연 구로서 의미가 있으며, 추후 세계시장의 리더로 성장하는 새로운 플랫폼 사업의 전형이 될 것으로 기대된다.