SPANE(the Scale of Positive and Negative Experience) 척도는 기존 정서 측정도구의 한계를 보완하기 위해 Diener 등(2010)이 개발한 정서적 안녕감 척도이다. 이 척도는 긍정적 정서와 부정적 정서 경험을 측정하는 총 12문항으로 구성되어 있으며, 포괄적 정서(e.g. positive, negative)와 구체적 정서(e.g. joyful, sad) 문항이 포함되어 있다. 각성수준의 측면에서도 고(e.g. joy, angry), 중(e.g. happy, afraid), 저(e.g. contented, sad) 각성 정서들이 모두 반영되어 있다. 본 연구는 한국판 SPANE 척도의 요인구조 및 성별 측정 동일성을 검토하였다. 이를 위해서, 한국 대학생 총 551명(남자 276, 여자 275)의 자료를 분석했다. 그 결과, SPANE 척도는 양호한 수준의 신뢰도와 요인 타당도를 보였다. 또한 남녀 집단 간에 요인구조, 요인부하량, 절편이 동일한 것으로 나타나서, 성별 척도 동일성이 확인되었다. 이러한 결과는 SPANE 척도가 한국에서도 대학생들의 정서적 안녕감을 측정하기에 적합한 척도일 뿐 아니라 성별 차이를 비교하는 타당한 도구가 될 수 있음을 시사한다.

To date, in various methodological and theoretical domains, consumer value has been investigated to provide a comprehensive analytical framework that encompasses the full range of consumption-related phenomena. Consumer value is regarded as an important marketing concept since it deals with an issue closely related to the product positioning and competitive advantages (Woodruff, 1997). In the current marketplace, brands have often collaborated with retailers to extend their products and gain a competitive advantage in positioning the products effectively in the targeted market. Therefore, it is important for brands to understand how consumers perceive extended products when they are sold in retail stores so that they can locate the perceived position closer to the ideal point of a target segment. Thus, this study aims to examine measurement invariance in measures of consumers’ perceived value and its effect on prediction to allow researchers to compare predictions across groups. Drawn from a theory of consumption values (Sheth, Newman, & Gross, 1991) and related literatures, this study considered perceived value as a multidimensional construct as well as the expected outcome of an evaluative judgment. Likert-type items with seven-points were used for measuring four latent factors including social value, monetary value, convenience value, and epistemic value. Using a total of 869 data from participants in the U.S., multigroup confirmatory factor analysis was performed to examine measurement invariance of consumers’ perceived value for two groups using different types of brand and retailer collaborations. The high-end brand and low-end retailer group had 444 participants, and the low-end brand and high-end retailer group had 425 participants. Based on the sequential testing procedure, the current study confirmed the consistent structure of the measurement instrument of consumers’ perceived value across groups. However, the factorial invariance of monetary value could not be established. The findings of this study contribute to providing insights on the methodological perspective by investigating whether or not the measurements of consumers’ perceived value yield measures of the same qualities in different shopping contexts.