최근 차량용 Navigation은 우리나라에서 급속도로 발전하는 Emerging Market으로 실시간 교통정보와 DMB TV, 영화, 음악, 게임 등 다양한 복합기능을 추가하면서 Car Infotainment(Information & Entertainment) 핵심 기기로 진화해가고 있다. 반면 시장진입에 따른 기술 장벽이 낮고 경쟁이 치열한 상황에서 제품디자인 차별화가 중요한 요소로 부각되고 있다. 이에 본 사례연구에서는 A/V 전문기업 인켈이 「와이드터치(WideTouch)」라는 신규 브랜드로 차량용 Navigation 시장에 진출한 사례를 중심으로 선행 수요자 니즈 조사를 통한 Concept 발굴과 신세대 및 중 장년층, 여성 Targe시장 세분화에 의한 디자인 차별화 전략 및 그 성공 요인을 분석하였다.

This paper deals with a newly developed direction indicator system of a car which displays left turn and U-turn signal differently, so that the following driver can identify the intent of the next car ahead easily. In general, when a car want to change its direction, the driver move the blinker lever below the steering wheel up or down. However, as the left turn and U-turn signal are the same, there always be the risk of rear-end collision by misinterpreting U-turn signal as left turn signal. In this paper, a new direction indicator system which differentiates left turn and U-turn signal is developed. The left turn signal is the same as before, but when a driver want to U-turn, an additional U-turn signal blinks at the rear of the car. By identifying the direction signals clearly, the developed system is expected to alleviate the risk of car accident.

This paper deals with a newly developed direction indicator system of a car which displays left turn and U- turn signal differently, so that the following driver can identify the Intent of the next car ahead easily. In general, when a car want to change its direction, the driver move the blinker lever below the steering wheel up or down. However, as the left turn and U-turn signal are the same, there always be the risk of rear-end collision by misinterpreting U-turn signal as left turn signal. In this paper, a new direction indicator system which differentiates left turn and U-turn signal is developed. The left turn signal is the same as before, but when a driver want to U-turn, an additional U-turn signal blinks at the rear of the car. By identifying the direction signals clearly, the developed system is expected to alleviate the risk of car accident.