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        2020.11 구독 인증기관 무료, 개인회원 유료
        Digital channels are becoming increasingly important in consumer purchase decisions. Yet, the availability of several different channels present consumers the opportunity to switch between one and another, such a phenomenon is called cross-channel free riding. This research aims therefore at exploring whether cognitive dissonance and opportunistic behavior are relevant antecedents of cross-channel free riding.
        4,800원