반려동물을 키우는 가구 수가 증가함에 따라 펫푸드(반려동물 식품) 산업이 급속하게 성장하고 있다. 이에 본 연구는 국내외 펫푸드(반려동물 식품) 연구와 산업 현황을 살펴보 고, 국내 펫푸드 산업에 활용할 수 있는 기초 연구자료를 제공하는데 목적이 있다. 펫푸드 산업은 반려동물 문화가 발달한 선진국 중심으로 발달되어 있으며, 반려동물 산업에서 지 출 비중이 매우 큰 분야이다. 해외의 경우 펫푸드관련 소비자 연구가 다각적으로 시행되 며, 제품개발을 하고 있다. 하지만 국내의 경우 국내 소비자 연구나 제품개발이 부족한 실정으로 국내 소비자 대상에 맞는 소비자 분석과 제품개발 연구가 필요하다.

This survey was carried out in order to obtain and apply the basic information on levels of raising skill, recognition of mutual infection between animal and human field of skill training, registration of animal pedigree, mating places, difficulties of raising, channel of marketing, and prospects of raising by socio-ecological status. Data were randomly gathered from 713 peoples, who composed of 398 men and 315 women, from March to August, 2005. As the results, questionnaires were analyzed that relatively 'the level of breeding skill is middle(43.9%)'. The average score for skill level is 1.81±0.79 when 4 points were used as a full mark. The recognition of mutual infection between human and animal is answered that 'many respondents don't know very well(62.6%)'. The questionnaire answered largely that 'the field of raising skill training is trimming and grooming(29.2%)'. The respondents recognized that 'The pedigree registration of pet is not essential(52.7%)'. The pet breeders answered that 'the mating for reproduction was conducted mainly in pet shops(34.3%)'. The breeders indicated mostly that 'the difficulties of raising were technical skills of raising(53.5%)'. The respondents answered that 'the deal of marketing of animal was mainly achieved through neighbors and close relatives(42.8%)'. The many questionnaires were recognized that 'breeders have a good prospect for the pet industry in the future(51.5%)'.