본 연구는 공공구매시장에서 중소기업 기술개발제품에 대한 경쟁요인(낙찰가 격, 조달적합품질, 납품사후서비스, 납기)이 만족에 미치는 영향과 만족이 재구매 의도에 미치는 영향을 실증적으로 규명하고, 제도요인으로 정책부합성의 조절효과를 실증적으로 검증 하였다. 분석결과 경쟁요인은 만족에 모두 유의한 정(+)의 영향을 미치는 것으로 나타났고, 만족은 재구매 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한, 경쟁요인과 만족 간 관계에서 정책부합성은 유의한 조절효과를 나타냈으며, 구매자 혁신성에 따라 재구매 의도에 유의한 차이가 있음을 확인하였다. 본 연구는 기술혁신형 중소기업에게 공공구매시장에서의 마케팅 전략수립에 필요한 실무적 시사점을 제공하고, 민간시장 중심의 고객만족 연구를 공공구매시장까지 확장했다는데 연구의 중요한 의의가 있다.

In this study, we investigate a seasonal underground market which is located under a semi-enclosed basement. Under such settings, there is difficulty in managing indoor air quality such as ventilation. Based on the result, we can improve the indoor air environment of the underground market. The underground market in Seoul was divided into four types according to its structural characteristics and the seasonal survey was conducted. In conclusion, we will develop a realistic improvement plan to improve the indoor air environment of the underground market by selecting the underground market through actual survey.

The enterprise life cycle derived from the product life cycle consists of introduction, growth, maturity and decline. The enterprise tries to reach the growth stage early and stay at the maturity stage stably through expanding its businesses and investing for the new technology. The public enterprise is not different but its life cycle is more prone to be affected by the national development and policy. A typical example can be found in the case of the quasi market SOC public enterprise which spends massive amount of fund to provide social infrastructure. After the fulfillment of its mandated mission it is exposed to the pressure of a merger or a closure usually because large portion of the debt is directly linked to the national financial stability and credit ratings. This research is focused on the variables that influence the life cycle of the quasi market SOC public Enterprise for its future competitiveness is in connection with its normalization, advancement and rationalization. In this respect, categorical variables system centering on public characteristics and profitability drew eight categorical variables such as policy outcomes, public benefit, finance and business values etc.