In order to apply rotary atomizer to agricultural spraying system, the motor direct coupled rotary atomizer was proposed. The effect of operating conditions such as atomizing air flow rate, working fluid flow rate, and rotation speed of spinning cup on the atomization performance was investigated for the proposed direct coupled rotary atomizer. The motor speed was controlled in the range of 6,000 to 12,000 rpm using an alternating current transformer, and the atomizing air was supplied by the compressor. In this study, LDPA was used to analyze the spray characteristics of the rotary atomizer. The representative particle diameters of D10, SMD, MMD, D90, and DMax tended to decrease as the atomizing air flow rate and the motor speed increased, but increased as the working fluid flow rate increased. Also, SMD was found to be influenced by order of atomizing air flow rate> motor speed> working fluid flow rate, and DMax was influenced by order of operating fluid supply> motor speed> atomizing air flow rate.