The consumer"s choice options for beer are broaden by importing of foreign beers freely in recent domestic beer market. Especially, young university students are understanding to select various beer in contrast with seniors, but there"s no report about their preference and criteria of selection for beer in spite of them being major consumer of beer. This study derive the Kansei structure and Kansei words for beer by EGM(Evaluation Grid Method), and analysis of preference and evaluation of each beer are carried out by SD(Semantic Differential) method which used Kansei words as a question. The result of this study will be expected to contribute the development of beer moving the consumer.