This study analyzed the export determinants necessary for establishing Korean seafood export strategies to ASEAN. According to the results of the analysis, the real GDP magnitude of the export target country and the previous seafood export volume were found to have a greater influence than the real exchange rate in the Korean seafood exports to ASEAN. Therefore, in order to expand Korean seafood exports, it is necessary to first select major export target countries based on real GDP, which represents the market size. In terms of market size, Indonesia is the most superior country among ASEAN countries. Among ASEAN countries, the second and third largest market sizes are Thailand and Singapore, and the countries with similar market sizes are the Philippines, Vietnam, and Malaysia. Therefore, in order to expand Korean seafood exports to ASEAN, it is necessary to establish an export strategy centered on these top six countries. The real exchange rate, which is a price factor, was found to be a significant export determinant only in three ASEAN countries: Indonesia, the Philippines, and Singapore. Although the real exchange rate is a significant determinant influencing Korean seafood exports to ASEAN, its influence is not as general as real GDP. Therefore, it is necessary to additionally consider the real exchange rate only when establishing seafood export strategies for these three countries.

This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.