The shipping revolution was introduced due to development and improvement that occurred in the shipping industry. Until now, changes in the shipping industry are still ongoing to improve their services, especially by introducing mega ships to transport cargoes. Thence, the shipping revolution stimulates seaport to comply with the requirements for a new mega ship. Therefore, this study was conducted to determine the external environment factors that contribute to the challenge of Malaysia Port towards the shipping revolution. Firstly, the external environmental factors that challenge Malaysia Port towards shipping revolution are identified by using the PESTEL analysis; which are political, economic, social, technological, environmental, and legal factors. Then, these identified factors are ranked by using Analytic Hierarchy Process (AHP) to determine the priority external environment factors that contribute to the challenge of Malaysia Port towards shipping revolution. Data were collected by using pair wise comparison questionnaire which is qualitative method. The questionnaire consists two sections; there are demographic information and PESTEL factors. Thereafter, the data were analysed by AHP analysis. The results shown that the top three priority external environmental main factors that contribute to the challenge of Malaysia Port towards shipping revolution which are economic, technology and environment. Then, the top three sub factors are economic growth, digitalization and reduce emission. As a conclusion, these factors can influence the Malaysia Port towards shipping revolution and need priorities attention. Whereas the economic growth will monetary support shipping and port revolution, digitalization can reduce cost and increase efficiency, and reduce emission towards environmental friendly. Consequently, the findings will raising awareness and as a blueprint to government and port operators during development and expansion of harbour towards shipping revolution.

The presence of the Fourth Industrial Revolution is omniscient, led by full force emergence of technologies that make biological, physical, and digital worlds borderless. All industries which jump on the bandwagon, can observe convergence and merging of bushiness happening within, between and across industries. As the shipping and port logistics industry is said to be in eye of this storm, the purpose of this study is to investigate the shipping and port logistics industry’s awareness regarding 4th IR, as well to identify necessary countermeasures in responding to progression of this trend. Analytic Hierarchy Process (AHP) methodology was then used to compare the importance of four phases of countermeasures, reviewed by experts in the field. Results showed that countermeasures should be first orchestrated to the ‘Merging and Integration of Inter-industry', then followed by ‘Preemptive Introduction of Advanced Technology', ‘Expansion of Intra-industry Businesses’, and eventually 'Automation, Unmanned Technology'. Last but not least, four phases of countermeasures which should be introduced and executed one phase after another, are outlined for the shipping and port logistics industry to boost its competitiveness in addressing this progressive trend.