The purpose of this study is to evaluate IPA(Importance Performance Analysis) of the factors that influence University Student's Satisfaction of teaching. The sample was selected 173 students in I university. We will conduct the IPA to compare importance and satisfaction about the factors and analyze by frequency analysis, paired t-test, ANOVA using the SPSS 19.

Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction. we must understand customer requirements. Kano distinguishes between three types of product requirements(:must-be, one-dimensional, attractive requirements. which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, we analyzes the factors that influence College Student's Satisfaction of teaching using Kano Model, Timko's CS-Coefficient.