Despite both travel and work being vital for human functioning, inconsistent views on whether they’re opposing domains, a so-called work-leisure conflict, are documented in tourism and management literature. For example, some researchers argued that leisure activities may damage people’s job performance based on the compensatory reasoning in the short run (e.g., consume time and vigor), while others, in contrast, proposed that leisure and travel may contribute to one’s work efficiency due to recovering from stress, self-development, and so forth. To add more understanding to this dilemma, this research proposes a novel role that tourism memory plays in enhancing people’s creativity at the individual level, a key factor in individual and organizational success. Thus, the proposed effect illustrates that travel might be conducive to job performance in the long run.

The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.