With the development of the times, Chinese traditional culture not only has a positive impact on the economy, but also restricts the development of the economy. The cultural heritage and development of a country depends to a certain extent on its own strength. Traditional culture is cultural and national, but also non-renewable. In the current international trade, traditional culture and international trade are mutually influenced, and the relationship between the two is inseparable. The position of cultural industry and related cultural commodities in international trade is becoming more and more important. Under the influence of economic globalization, the international cultural product trade market is constantly expanding, and a series of problems arising from this need to be highly valued. We should strengthen cultural exchanges, promote the development of economic exchanges, reduce differences between languages, and attach importance to the development of science and technology. Only with good material life and advanced science and technology can cultural trade have a considerable market and attractiveness. At the same time, the problem of cultural barriers cannot be underestimated. Traditional culture needs to be managed carefully, and one’s own culture needs to be carefully maintained. Only by fully protecting traditional culture and making it continue to develop can we continue to create traditional cultural products.