Despite being one of the world's largest coffee exporters, Indonesia's coffee output for the international market has recently been dropping. Smallholder coffee growers and their cooperatives faced production challenges due to a lack of market demand knowledge, financial assistance, cultivation and processing equipment, and business practice expertise, according to a case study investigation of these groups. The research then conducted a quantitative survey of 84 international customers from 29 countries and enhanced it by speaking with ambassadors of the Indonesia Trade Promotion Centre in nine different nations. These global players' insights produce helpful information, such as product details, pricing ranges, and quality standards. The results show that for smallholder farmers and cooperatives to fulfil the demands of the global market, relevant commercial actors must assist them. As a result, this study creates a model of the coffee value chain that demonstrates how market demand data motivates cooperatives and smallholder coffee farmers to increase coffee output in a diverse business environment. Marketing might contribute to smallholder farmers' and cooperatives' economic prosperity and well-being by using varied insights from foreign consumers.

Climate change is considered as a major threat for agricultural production in Vietnam, particularly for coffee production, one of the most important agricultural sectors of the country. To effectively cope with the negative impacts of climate change on coffee production, the ways of understanding and also adequate responses by farmers on the climate change are very important. This paper aims to provide empirical insights into the farmers’ perception of climate change and their adaptation practices to its impacts on coffee production. The results from the questionnaire survey of 151 smallholder coffee farmers in Dak Nong province reveal the fact that the farmers understood the progress and impact of climate change through their observation into their surrounding areas. Coffee growers’ observation about the climate variability is remarkably consistent with the statistical data from the meteorological authority. However, this research revealed that their capacity to cope with climate change was relatively limited, mostly based on their own resources. This research suggests that more studies are required to examine the application of environmentally sustainable approaches to cope with climate changes.