This study analyzes the management performance of environmentally-friendly rice farms using GCM method based on the multifaceted approach. This approach compares the management performance of GCM farms before and after the introduction of GCM, as well as the performance of GCM farms with the performance of conventional farms. It also compares the technical and managerial competence level of surveyed GCM farms with that of conventional farms based on the standard diagnosis table developed by Rural Development Adminstration. Results showed that average income has increased after the introduction of the GCM method and the average income of GCM farms was higher than that of conventional farms, while the level of rice production in farms using GCM method was lower than that of conventional farms. In addition, the technical and managerial competence score of surveyed farms using GCM method was higher than that of conventional farms. These results implies that the higher management performance of GCM farms compared to the conventional farms is attributed to not only the GCM method but also the competence level of farms using GCM method.