2012년 기준 산촌지역 임가소득은 도시근로자의 54.3%, 농가의 67.6%에 불과하며, 노동집약적인 1차 산업 위주의 임업은 부가가치 창출에 한계를 갖고 있다. 한편 우리사회는 여가시간 증가, 삶의 질을 강 조하는 생활 방식이 자리하게 되면서 도시에서 벗어나 산림에서 체험하고 힐링을 하기 위한 수요가 지 속적으로 증가하고 있다. 따라서 산림수요에 대응하여 기존에 1차 산업 위주의 임업 외에 부가가치를 증대시킬 수 있도록 종합적인 정책마련이 필요하다. 이를 위한 하나의 방안으로 산림치유를 활용한 사 업이 전개되고 있다. 이에 본 연구에서는 산림치유를 이용한 산촌지역 경제 활성화 방안을 모색하고자 산촌지역에서 행해지는 산림치유시설의 특징, 프로그램 내용 등을 인터넷 조사와 현지 방문, 전문가 인 터뷰를 수행하였다. 이후 인터뷰한 원자료를 Strauss & Corbin(1998)의 근거이론방법을 적용하였으며 NVivo11 프로그램을 활용하여 총 186개의 개념과 8개의 범주와 24개의 하위범주를 도출하였고, 산촌지 역 경제 활성화를 위한 산림치유 적용 과정을 제시하였다. 본 연구는 산촌지역에 산림치유 적용방안을 위한 정책 제언을 제시함으로써 향후 정량적 연구의 토대를 마련했다고 할 수 있으며, 산림치유마을 조 성·운영정책을 추진할 수 있는 기초자료를 제공했다는 점에서 연구의 의의가 있다.

본 연구는 산림휴양자원과 산촌마을 연계를 통한 산촌마을의 활성화를 위해 자연휴양림 이용객을 마을로 유인하기 위한 핵심 요소 분석을 실시하고 산촌 활성화를 위한 연계프로그램 도출을 목적으로 수행되었다. 본 연구의 주요 내용은 다음의 세가지로 요약된다. 첫째, 국내·외 산림휴양자원과 산촌생태마을과의 연계 실태 파악을 위해 산촌정책의 전개과정 및 자연휴양림의 특성을 살펴보았다. 또한 현황에 대한 실증 분석을 위해 자연휴양림과 연계되어 있는 산촌생태마을이 하나의 단위로 구성되는 9개의 조사지를 선정하였고 문제점 및 잠재력 확인을 위해 조사대상지 9곳의 자연휴양림 운영 담당자와 산촌생태마을 운영관계자 24명을 대상으로 심층면접을 수행하여 문제점 분석을 실시하였다. 둘째, 일본의 산림휴양자원과 산촌마을 연계 사례 조사를 수행하고 한국과 일본의 산림휴양자원 연계형 프로그램의 비교 분석을 실시하였다. 셋째, 분석된 내용에 기반한 산림휴양자원과 산촌마을의 연계 프로그램 운영 방안을 제안하였다.

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

This research aims to examine consumers’ general types of information search and their unsatisfactory factors in purchasing agricultural products on electronic commerce and analyze consumers’ behavioral characteristics. As study subjects, 802 consumers who have visited the home pages of 14 households or companies, whose home pages are actively managed, were sampled. As a research tool, pop-up post and e-mail were used as research tools and questionnaires were asked three times. The date on research result were analyzed using SPSS 13 statistics package in terms of frequency, percentage, descriptive statistics, one-way ANOVA and correlation analysis.

The present study aimed to examine participants’ perception regarding improvements in education for their return to a mountain village, based on “satisfaction, motivation’s achievement, and effectiveness.” Survey was conducted with 80 participants in 2017, of which 64 valid responses were used for statistical analysis. SPSS 21.0 program was used to conduct descriptive statistics, reliability analysis, factor analysis, and multiple regression analysis. The major findings were that a higher level of “satisfaction regarding the instructor and teaching materials” resulted in a higher level of motivation’s achievement of technology skills, social skills and effectiveness in interpersonal exchange. The findings also revealed that if “the content of education” were satisfactory, there was effective self development. In addition, the higher the motivation’s achievement of social skill, the higher the perception in effectiveness of self development and interpersonal exchange. The study can contribute to provide baseline data for improvement of education on return of people to their mountain villages, which are collaborating with civic groups, governments, research institutions and enterprises.

This study analyzes the management performance of environmentally-friendly rice farms using GCM method based on the multifaceted approach. This approach compares the management performance of GCM farms before and after the introduction of GCM, as well as the performance of GCM farms with the performance of conventional farms. It also compares the technical and managerial competence level of surveyed GCM farms with that of conventional farms based on the standard diagnosis table developed by Rural Development Adminstration. Results showed that average income has increased after the introduction of the GCM method and the average income of GCM farms was higher than that of conventional farms, while the level of rice production in farms using GCM method was lower than that of conventional farms. In addition, the technical and managerial competence score of surveyed farms using GCM method was higher than that of conventional farms. These results implies that the higher management performance of GCM farms compared to the conventional farms is attributed to not only the GCM method but also the competence level of farms using GCM method.

The purpose of this study was to develop the strategy on activation of village by forest healing. Researcher conducted the questionnaire survey for forest healing village development to classify the mountain’s characteristics by the three factors(linkage resource, program, facilities). In result, village characteristics were divided into two types: single element outstanding type(resource), complex element outstanding type(resource+program, resource+facilities). The development of forest healing village have to focused on the forest healing service recipient and mountain village characteristics. In conclusion, relationship between forest healing recipient and mountain characteristics was as follows: single type (resource) - public; complex type (resource+program) - chronic disease, social vulnerable people; complex type (resource+facilities) - severe disease. The detailed guideline for forest healing village needs to be established according to the mountain characteristics.

Forest service government has been prepared a Forest welfare voucher service system base on published law on th Promotion Welfare Forest. The purpose of this research is study on domestic situation and set on direction of voucher service before started it. In particular, voucher service will be implemented to Forest service government’s recreation facilities area, awareness of voucher service system of its users and operators need to be reveal, and also other government’s similar voucher operator’s opinions also investigate. From those results, it find out introduction factors of forest welfare services voucher system. Recognition investigating survey result shows that the ordinary people are interested in programs, the forest recreation experts are interested in 'Construction and utilization of forest infrastructure', other voucher's experts are interested in 'Training', and ordinary people are interested in 'voucher programs'. So each respondents’ results are different in important factors of introducing welfare service voucher system.

This study evaluated properties and items for selecting on a forest healing village. In order to assign a weight value-between factors, this study was conducted the primary survey first and then the secondary survey for measuring the importance of items. Experts'surveys were conducted on 3 items on level 1, 9 items on level 2, 35 items on level 3 with use of AHP technique. In level 1, the main analysis result was that physical resource properties(0.387) indicated the highest importance. in level 2, healing resources of physical properties(0.402), community participation of human resource properties(0.425), and business competency in part of vision(-.438) showed the highest importance. The analysis result of 35 items on level 3 was that in physical resources properties, securing public land in the village(0.220), possessing recreation space(0.440) and resources available for link with healing(0.413) showed the highest importance. In part of human resources properties, the average age of residents(0.465), commitment to the promotion of the villagers(0.367) and support of local leaders(0.318) showed the highest importance. Adequacy of development plan(0.274), forest work experience-related(0.293), and building profit sharing system(0.282) were also evaluated to have a relatively high importance.

After Forest Service formed a forest welfare service system by life cycle in 2008, they established a variety of policy for promoting welfare of the people. In Forest welfare service plan(2013~2017) which recently the forest service department established to along with government's welfare policy, they introduce forest welfare service voucher linked to National welfare system to provide forest welfare actively to disadvantaged citizen. The purpose of this study is to setup a direction of forest voucher system, and to make strategies of forest welfare service voucher by research existing voucher system of government. A study conducts a qualitative research by use grounded theory without a quantitative research, because there is not a lot of similar cases with forest welfare service voucher. The subject of this study is experts of National Park Authority 's voucher management, forest service's Nature recreation management and relevant researcher institution. The research is conducted by interviewing the subject and by using grounded theory analysis. After processing an opening coding, categorization of opening coding, and axis coding, induce a direction of the forest welfare service voucher system.

The purpose of this study is to develop promotion strategies for revitalizing mountain eco-villages through social economic support. In order to fulfill this purpose, this study analyzed operation conditions, income creation structures of 240 mountain eco-villages formed by Korea Forest Service, and reviewed systems for social economic support. As summarized in research outputs, this study confirmed that the activities of organizations for joint projects had not been properly implemented due to the absence of supporting systems following the construction of mountain eco-villages. In addition, 159 villages formed as experience villages could not be qualified for enterprise systems due to aging population and absence of network systems. As for income creation, as indicated by comparing net incomes for joint projects calculated based on the classification of village management evaluation, the average net income of 51 highly-rated villages was 22 million Won and that of 128 moderately-rated villages was 3.5 million Won. Experience-based projects and the sales of processed forestry products made by young adult associations or women's societies were major sources of income, and the absence of inner economic bases or villages' jobs caused young adults and returned farmers to focus on working for outside economic activities. Finally, this study developed strategies for mountain eco-village's social economic promotion and suggested four stages of social economic revitalization provisions.

This study analyzed settlement motivation, life satisfaction factors, policy requirement targeting return farmers on mountain village. 8 target villages where return farmers live at least 10 people were selected according as cooperation of the local governments through literature by considering the area of the whole country. The return farmers in target villages were conducted a face to face survey with village headman's pre-coordination from February to September 2013. A total of 94 surveys were performed and 87 copies were used in the analysis. According to the results, the most important factor influenced the decision to be a return farmer was "my family health(3.97)". The correlation analysis was performed to examine factors related with satisfaction of "return farmer life in general". The result showed that "change of physical health" was the most important correlativity with 0.544 correlation coefficient and 0.05 significant level and "family relationship" was followed with 0.424 correlation coefficient and 0.05 significant level. According to the "important factor for the successful return-farmer life", 42.7% of respondents chose "harmonious relationships with local residents" and "stable source of income" was chosen by 29.3% of residents. A questionnaire for the analysis of policy requirements showed that "education system related Forestry(Agriculture)" was the highest demand with 4.oo points. The result can be used as a basis for establishing policies with activation of mountain villages to attract to constantly increasing population of return farmers.

The importance of human resources empowerment for operation and management is increasing for sustainable effects and improvement in mountain eco village development projects. This study aimed to understand the cognition characteristics of operator who works for mountain eco villages as part of the mountain village development and to suggest improvement methods in empowerment training aspects. The survey contained operator's empowerment and operator systems in mountain eco villages and the results were analyzed for the study. Operators who joined the mountain eco village operator training course by Korea Forest Service were conducted the survey on March 12th~13th in 2012 and March 13th~15th in 2013. 69 and 58 of questionnaires were collected respectively and analyzed for the study. T-test was applied to Intergroup cognition difference and regression analysis was used for influential factors in necessity of operator's role. Collected data was analyzed by statistical package programme SPSS 18.0 version. According to the comparison of empowerment cognition with contingent upon training experience, 'harmony with residents' showed significantly difference at p<0.05 level. In the recognition comparison for prospect of future mountain eco village development, 'various training experiences' was significantly difference at p<0.01 level between positive and negative prospect group. Regression analysis revealed that 'communication with village leader', 'harmony with residents', and 'idea related to the project' have an effect on necessity of operator's empowerment significantly. Based on the results, the study suggests improved directions for operator's empowerment training as a horizontal leader who conduces a mountain village.

This study aimed to categorize mountain villages according to business expense investments and investigate residents' supplementation demands and differences between expected effects by the categories. For the study, 35 villages where are completely developed on and after 2007 were selected to consider fairness among local governments. Each village leader(the head of the village or the chairperson of the management committee) was conducted a survey from 2012 May to August and one copy of survey was eliminated from the study. The study is summarized into four results. First, the types of mountain villages were categorized as a type of mountain village practice(18), a type of life environment improvement(8) and a type of forestry income(8) according by the itemized reports of the business expense investments. Second, the result of F-test(One Way ANOVA) for the average analysis by types showed that 3 out of 6 demands for the operation were significant differences and a supplementation necessity of the program was identified significant differences in p<0.01 level. The necessity of forestry resources use and sprawling development prevention are also showed significant differences among types in p<0.05 level. Third, F-test results from 7 questions of desired effects through mountain village creation project revealed that promotion and market security of forestry products and local patriotism instillation through a personal exchange are significant differences between types in p<0.05 level. Forth, the results of duplication benefits(the mountain village development projects and the village support programs with other departments) on the residents' development expectation found that when a village received a large number of projects, residents' expected effects were higher than other village residents where received relatively a small number of projects. However, the expected effects from the increasing quantities of projects were decreased.