목 적: 제주지역 안경사 특성에 따른 직무 중요도와 교육 필요도를 분석하여 산업체에서 요구하는 직무 능력을 갖춘 안경사 양성을 위한 기초자료를 얻고자 하였다. 방 법: 2016년 4월 3일부터 2016년 5월 2일까지 제주지역 안경 관련 산업체에 근무하는 안경사 90명을 대상으로 설문조사를 실시하였다. 결 과: 응답자의 성별, 산업체 업종, 경력, 직위 및 사업장 주소지에 따라 직무 중요도와 교육 필요도에 대한 인식 차이가 나타났다. 결 론: 안경사의 특성에 따라 직무 중요도와 교육 필요도에 대한 인식이 다르게 나타났으며, 따라서 산업 체에서 요구하는 직무분야별 능력을 강화할 수 있는 특화된 교육 프로그램 개발이 필요하다.

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it’s influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach’s alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions – A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer’s wants now as highly increasing of Chinese travelers but Korean consumer’s sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.