Controlling fashion waste throughout the entire product lifecycle is critical in a circular economy. This study explored the possibility of establishing a public recycling system for fashion waste. Since consumer interests and participation are essential, theoretical research, social-text analysis, and quantitative research were conducted to identify consumers’ perceptions of the public recycling of fashion waste and circular fashion. Data were collected via an online survey among women in their 20–30’s living in Korea, and 304 samples were used for data analysis. The results were as follows. First, consumers’ perceptions of recycling fashion waste were composed of recycling difficulty, the need for public recycling, and the need for EPR. Circular fashion perception comprised favor, environment protection, attractiveness, economics, quality and hygiene risks, and lack of diversity. Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion products. Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase intention of all types of circular fashion products. In particular, quality and hygiene risk negatively affected the purchase intention of used-fashion products, while attractiveness positively impacted the purchase intention of upcycled-fashion products. The results implied that discussing the public recycling system of fashion waste and EPR policy is imperative. The results also showed the need to classify different types of circular fashion products, such as used, upcycled, and regenerated fashion items, to examine consumers’ perceptions. In addition, the recycling of the fashion waste scale developed in this study could be used for further research.
Zero-waste pattern cutting is a groundbreaking sustainable fashion practice. However, few brands and designers have pursued this method because it requires creative pattern design that diverges from the existing process of using pattern slopers. Therefore, application within the fashion industry is not sufficient. Therefore, in an attempt to highlight the key characteristics of zero-waste pattern design, this study classifies and analyzes cases in which similar designs employ zero-waste pattern-cutting techniques. We hope to make zero-waste pattern design more accessible by presenting realistic pattern-cutting guidelines. To this end, theoretical research on relevant literature, previous research, and online resources and an empirical analysis of cases involving zero-waste pattern cutting were conducted in parallel. As a result of the study, we were able to classify the factors of zero-waste pattern design in terms of fabric use, design, and composition. Regarding materials, our research revealed the importance of appropriate fabric width, understanding the difference between waste minimization and minimal fabric use, and easy reuse and recycling. In terms of design, the simultaneous progress of pattern and design work, adjustable loose silhouettes, and the use of surplus fabric for functional and decorative details emerged as key characteristics. For composition, we found that size adjustment limits, arrangement irregularity, and pattern shapes were crucial elements and that various arrangements revealed unlimited design potential.
The purpose of this study is to understand the concept of zero-waste design and to apply Sophia Vyzoviti’s folding techniques to develop a zero-waste fashion design method that contributes to sustainable fashion design. In this study, we explore the method and characteristics of zero-waste fashion design based on the concept of folding described in Sophia Vyzoviti’s book on folding techniques. Using the autonomy of Sophia Vyzoviti’s folding technique, four changeable folding fashion designs were developed and produced, demonstrating zero-waste fashion design. The results were as follows. First, the development of fashion designs using Sophia Vyzoviti’s folding techniques enabled the development and production of free and creative zero-waste fashion designs that were three-dimensional, continuous, fluid, and full of potential. Second, the production of zero-waste patterns was further developed into a transformable fashion design that can be used with geometric patterns. These folding techniques produced a fashion design method that could transform one piece of clothing, demonstration the potential for maintenance of creativity using a zero-waste design based on these folding techniques. Third, the double-faced fabric, Neoprene, was chosen as an appropriate material as it emphasizes the depth of folding with application of two colors and its cotton/polyester blend that is suitable for folding.
Zero-waste is sustainable development for ensuring continuous interactions with the environment as well as for the next generations, while expanding across industries. Zero-waste fashion design does not necessarily mean that we should stop making clothes in order to reduce waste, but we consider the social values of sustainability regarding the environment, humans, and profit. In particular, in the pre-use stage of zero-waste fashion design, fashion designers play critical roles. The purpose of this study is to develop a methodology for the realization of zero-waste fashion design through establishing the typology of zero-waste pattern making (ZWPM) as well as exploring the practical implications of zero-waste fashion design. For the realization of zero-waste fashion design that draws from pattern-making principals, this study categorizes zero-waste fashion design into zero-waste pattern cutting (ZWPC) and non-pattern cutting (NPC). ZWPC is based on drafting patterns on a piece of fabric, which can enable the sharing of patterns and processes, while NPC requires little- or non- cutting/sewing in optimizing a piece of fabric, bringing the possibility of creating indefinite forms. ZWPC is sub-categorized into tailored and non-tailored, and NCP into draped and folded. Then, by implementing the typology in undergraduate design programs, this study tests and completes the design methodology for the realization of zero-waste fashion design.
This paper will investigate social marketing strategies and tactics used to promote sustainable fashion consumption. It will map the impact of selected ethical awareness-raising campaigns by Asia-based sustainability champion NGO, Redress, using a case study method to determine the effectiveness of promotional practices employed in promoting environmentally sustainable fashion brands.