E-commerce has become an irreplaceable sales channel for businesses of any size all around the globe. It is a major source of revenue and sales through this channel continue to gain momentum with an annual growth rate of 20%3). The ubiquity, flexibility, and convenience associated with e-commerce has undoubtedly changed the consumption patterns. However, consumers’ preferences and considerations when making purchasing decisions are not static either. In a global competition, businesses have to adopt quickly to respond emerging trends in retail. An important and persistent trend in this regard is ethical consumption, a development which has been widely researched in an offline context. The present experiment demonstrated that online shop-related ethical labeling positively influences consumers’ willingness to pay and purchase intention across a broad range of products. While any type of ethical labeling showed a positive effect in these regards as compared to no ethical labeling, there was no pronounced difference between the various types of labels used. Accordingly, we assume that consumers make inferences from a specific ethical label about the higher–level ethical “trait”.

타이어 마모입자는 자동차의 주행 중, 도로와의 마찰에 의해 타이어 고무 입자와 도로 먼지와의 혼합형태로 발생하게 된다. 생성된 타이어 마모입자는 다양한 환경 요인(햇빛, 바람, 빗물)과 이동 과정을 통해 환경과 인간에 영향을 미칠 수 있다고 보고 된다. 본 연구에서는 타이어 마모입자에 의한 환경과 인체 영향에 대한 정확한 사실을 알리고자, 타이어 산업체 그룹의 연구 결과를 활용하여, 미세먼지 내 타이어 마모입자의 기여와 영향을 소개하고, 친환경타이어 개발 에 관한 연구 사례를 제시하고자 한다.