“Fo Xi” has become popular on the Internet since the end of 2017 and attracted widespread attention. Under the framework of “Fo Xi X”, people create many “Fo Xi” expressions according to different communication contexts, such as “Fo Xi Raising Children”, “Fo Xi Chasing Stars”, “Fo Xi Employees”, etc. It is obvious that the buzzword “Fo Xi X” has significant memetic qualities. At present, domestic researches on “Fo Xi” are mostly carried out from the perspectives of communication, culture, and sociology. Although a small number of scholars have analyzed the formation and dissemination of “Fo Xi” from the perspective of linguistics such as cognition and semantics, there is no scholar who has integrated internal factors such as structural, semantic, and pragmatic features, with external factors such as subjectivity and contextualization to analyze the influence on the generation, reproduction and spread of the linguistic meme “Fo Xi X” based on memetics. From the perspective of memetic theory, this thesis makes a tentative exploration of “Fo Xi X” expression, and provides a relatively comprehensive explanation of the internal and external factors that affect the generation, reproduction and dissemination of this expression, as well as the pragmatic functions that “Fo Xi X” expression realizes in the process of communication, which supplies a reference for the application of memetics to the study of language phenomena and enriches the case study of Internet buzzwords to a certain extent.

This study defines the concept of the fashion meme, which has recently emerged as a fashion trend, influential fashion keyword. After analyzing the concepts and characteristics of traditional memes from prior studies, examples of fashion memes were collected from online community and social network services, while a literature study and case study analysis were conducted in parallel drawing on related articles and journals. Modern fashion memes refer to fashion-related symbols and fashion images that are spread online by word-of-mouth, together with fashion styles and items that spread as a result of being worn. Fashion memes in cyberspace are mainly spread through social network or message services, and sometimes combine text, images, videos, hashtags, and emoticons. Fashion memes are a type of collective action of the people in response to social problems in the world, and often involve humorous antics, satire, shock, and eccentricity. Shared fashion memes reflect the expression of personality expression and fun, and at the same time are used as an expression of designer and brand creativity and are integral to marketing. Fashion memes are classified into four types, based on two central axes as follows: non-commercial/ commercial and anti-fashion/fashion-friendly. Unlike traditional memes, Internet-based fashion memes emphasize elements of transformation through creativity as well as imitation, which has become a persisting contemporary trend beyond temporary phenomena.

Even though Memetics, the study area of meme maps, has been well-studied in the Cognitive Neuroscience and Computer Science disciplines, there has been no research attempt on Memetics in the Tourism and Hospitality field. Seminal studies in the marketing field suggest that the concepts of destination image and meme maps are highly-related. Accordingly, the purpose of the current study is twofold: (1) to identify the overall Destination Image Meme Maps of Antalya, Turkey and their favorite tourism destination, and (2) to identify and evaluate the similarities and differences in the structures of the previously generated two categories of Destination Image Meme Maps. The data was gathered from two samples consisting of 272 Russian and 262 German travelers visiting a medium-sized city (i.e. Antalya) located in the south region of Turkey. This study adopts and enhances the knowledge of Memetics into Tourism and Hospitality research. It also provides important practical and methodological contributions.

본 연구는 국내 교육 환경에서 특별하게 등장하고 있는 학습시간 관리서비스의 개념과 그 안에 서 활용되고 있는 게이미피케이션 요소들의 특성을 파악한 후, 학습시간 관리서비스가 지향하는 심리적 반엔트로피의 의미와 새로운 게이미피케이션 요소로서 밈(meme)의 역할을 제시한다. 교육 용 게이미피케이션의 목표는 게임과 학습의 유사한 부분을 찾아 학습 환경에 접목시킴으로써 학 습 동기를 강화하고 몰입으로 이끄는 것이다. 학습시간 관리서비스 또한 그러한 목표를 지향한다. 하지만 그것은 앱 차단과 같은 외적 반엔트로피 환경을 게임적 기술이나 게임적 사고로 연결해 외적 동기를 부여한다는 점에서 차이가 있다. 뿐만 아니라 내적 동기를 유발하기 위해 새로운 게 이미피케이션 요소로서 밈을 활용한다는 점에서도 차별화된다. 특히, 학습 패턴과 관련된 밈은 학 습 활동 수행에 관한 일종의 지침과 같은 것으로서, 우수한 학습 패턴을 모방하려는 내적 동기를 유발하고 심리적 반엔트로피 상태를 지속시킬 수 있는 동력이 된다. 따라서 학습시간 관리서비스 안의 게이미피케이션은 게임 기반의 기술이나 게임적 사고를 활용함으로써 외적 반엔트로피 환경 을 강화하고, 학습 패턴의 밈을 활용함으로써 심리적 반엔트로피 상태를 지속시키는 것이다.