Technological change leads to a value shift in human society. Various cultural experiences through the digital paradigm influence the expression of fashion. This article considers fashion film as a new form for presenting fashion and explores the distinctiveness of expression in digital fashion film. For the methodology, a literature review was conducted to examine the concepts and features of digital fashion film and metareality. Empirical research was also performed by drawing from Nick Knight’s digital films, “Sans Couture”, “#asif”, and “The Elegant Universe” and by specifically analyzing the classification of the themes, visuals, and auditory expression. The results are as follows. The proliferation of fashion film has accelerated in the internet environment. New media in the digital era allows images to become more realistic and variable through immaterial conversion. Metareality is the notion of a reality beyond existence. A metarealistic image maintains the metaphysical nature of an object and transcends empirical appearance. It possesses immaterial, transboundary, and multidimensional features, and the image is realized by digital technology. The expression analysis identifies the metareality expressed in contemporary fashion film appearing as atypical forms, irrational combinations, and the playfulness of motion. It shows a positive attitude, transcending the immaterial limit of reality toward fashion. This study indicates how fashion as products challenges the metaphysical transformation in the digital era. The exploration of metareality in digital fashion film promotes a wider perspective and understanding of the concept of fashion.
In his book meta-Reality (2002), Roy Bhaskar, the originator of the intellectual movement of critical realism, terms 'metaReality' as a philosophical theory of 'non-duality' which cannot be enclosed in the merely dualistic dimension of reality. I understand that his metaReality is an outcome of the overcoming of the existing western philosophy: dualism and its derivative problems. Tracing Bhaskar's intellectual trajectory from critical realism to metaReality, I present how he establishes his meta-philosophical work on reality against anthropocentric dualism prevalent in human thoughts. As Bhaskar's original critical realism consistently keeps the anti-anthropocentric driving force, the spiritual transformation of metaReality is also on the same line. Furthermore, I insist that Bhaskar's conviction that anti-anthropocentric turn from the previous western philosophy can resolve all the problems he indicated in his previous works is perfectly justified and completed in metaReality. As Bhaskar indicates in his book meta-Reality, the realization of the possibility of non-duality in this dual world, which is dominated by dualism, is accomplished when we awaken to the transcendentally real self, and this awakening is necessitated by 'shedding our sense of ego, our sense of separateness from things in the world, together with all other illusory and heteronomous sources of determinism.' In this presentation, I argue that the philosophical search for reality is accomplished when it is incorporated with eastern spirituality of self-realization.