The presence of the Fourth Industrial Revolution is omniscient, led by full force emergence of technologies that make biological, physical, and digital worlds borderless. All industries which jump on the bandwagon, can observe convergence and merging of bushiness happening within, between and across industries. As the shipping and port logistics industry is said to be in eye of this storm, the purpose of this study is to investigate the shipping and port logistics industry’s awareness regarding 4th IR, as well to identify necessary countermeasures in responding to progression of this trend. Analytic Hierarchy Process (AHP) methodology was then used to compare the importance of four phases of countermeasures, reviewed by experts in the field. Results showed that countermeasures should be first orchestrated to the ‘Merging and Integration of Inter-industry', then followed by ‘Preemptive Introduction of Advanced Technology', ‘Expansion of Intra-industry Businesses’, and eventually 'Automation, Unmanned Technology'. Last but not least, four phases of countermeasures which should be introduced and executed one phase after another, are outlined for the shipping and port logistics industry to boost its competitiveness in addressing this progressive trend.

An environment of world marine port today is rapidly changing. Importance of a hub port is being maximized along with appearance of a large container ship, and Busan port is also growing with the goal as a hub port of Northeast Asia. Busan port currently has competitive power as the 5th top port in the world, but increase rate of transportation quantity, is low compared to Shanghai port in China and other ports in Northeast Asia. For a port to obtain competitiveness, investment on infrastructures of a port is necessary and also it has close relation with an intraregional port logistics industry. However, a port logistics industry in Busan area has a hard time avoiding a small size due to the government support on major companies. Therefore, this study will analyze difficulties of small port logistics companies and the related companies as to vitalize port logistics industry in Busan area in hopes to help vitalizing regional economy.

Korean government, port and logistics companies have made a lot of effects t exchange electronic documents between themselves and their partners. As a result of it, Korean Electronic Data Interchange(EDI) standards were make by the Korean Electronic Data Interchange for Administration, Commerce and Transport(EDIFACT) committee and the standards have been used by companies and governmental organizations in Korea. However, Korea port and logistics EDI system is based on Value Added Network (VAN) and a VAN company has monopolist right to relay EDI documents to Ministry of Maritime Affairs & Fisheries(MOMAF) and Customs Service. Therefore it leads to a lot of problems such as inconvenient software, expensive transmission fee, insufficient improvement of business process and the difficulty of connection with the in-house systems of user companies, To solve these problems, United National Centre for Trade Facilitation and Electronic Business(UN/CEFACT) and Organization for Structured Information Standards(OASIS) are aimed to progress for eXtensible Markup Language(XML) and Internet-based Electronic Business Extensible Markup Language(ebXML) electronic commerce framework. This research is trying to derive an conceptual ebXML model based e-Business for port and logistics industry. Especially, for improving extant problems in the port and logistics industry, this research proposes the Information Strategic Planning(ISP) and Proof of Concept(POC) for ebXML system.