한국인들은 간편하고 편하게 먹을 수 있는 인스턴트 식품을 선호하며, 떡은 젊은이들에게는 매력 적이지 않다고 생각합니다. 이에 떡 소비를 활성화하고 떡의 인지도와 활용도를 높이기 위한 연구가 필요합니다. 이번 연구는 떡 카페 경험이 고객 만족도와 고객 충성도에 미치는 영향을 분석하는 것을 목표로 하였고, 떡 소비 활성화와 떡 인지도와 활용도를 높이기 위한 계획을 도출하기 위해 설문 조사를 진행하였습니다. 연구 결과, 먼저 떡의 맛, 품질, 서비스, 분위기 등 다양한 요소를 고려 하여 고객 만족도를 높이는 것이 중요합니다. 둘째, 고객 충성도를 높이기 위해서는 고객 만족도를 유지하고 향상시키는 것이 필요합니다. 셋째, 고객 충성도를 유지하고 강화하여 관계의 연속성을 높이는 것이 중요합니다.

본 연구는 지도자-참여자 상호작용에서 일어나는 운동만족과 운동지속 간에 대해 분석하고자 2022년 1월 17일~3월 9일까지 232명을 비확률 표본추출법을 실시하여 유효표본 187명을 구조모형을 적 용하여 분석하였다. 첫째, 필라테스 지도자-참여자의 신뢰성과 친밀성은 운동만족에 유의한 영향을 미치는 것으로 나타났고, 둘째, 필라테스 운동만족과 운동지속 간에 유의미한 결과를 도출하였다. 셋째, 필라테스 신뢰성은 운동지속에 유의한 영향을 미치는 것으로 나타났으나 친밀성은 운동지속에 유의한 영향을 미치 지 못하는 것으로 부분적으로 채택되었다. 하지만, 운동만족의 매개효과 간에 간접효과는 통계적으로 유의 하다 볼 수 있는데 이는 필라테스가 운동만족에 긍정 행동을 일으키며, 더 나아가 기피 현상을 감소시켜주 거나 타 운동에도 간접적으로 영향을 주는 것으로 예측해 볼 수 있다. 또한, 이러한 성과는 상호적 관계는 물론 경영성과에서 영향을 줄 것으로 판단된다.

Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child․adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users’ relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions – Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker’s standpoint, the relationship continuity was the most important factor.