Today many successful star marketing cases constantly represented in many companies, so star marketing has become significant. Although star marketing brings a lot of business opportunities for companies, the results are not always positive effects. The purpose of this study is to provide a mechanism to select an advertising model casting for star marketing. This study uses the combined customer data analysis and AHP approach to choose a adequate an advertising model such as internet search engine, news searched words, customer survey, etc. And then AHP technique is applied to the five chosen candidates based on their salary, awareness, issues, continuous possibility and connection to product's concept. As a result, the proposed method will guide a good casting method to select an suitable advertising model and improve the effects of star marketing. how it improves the effect of star marketing.

Today many successful star marketing cases constantly represented in many companies, so star marketing has become significant. Although star marketing brings a lot of business opportunities for companies, the results are not always positive effects. The purpose of this study is to provide a mechanism to select an advertising model casting for star marketing. This study uses the combined customer data analysis and AHP approach to choose a adequate an advertising model such as internet search engine, news searched words, customer survey, etc. And then AHP technique is applied to the five chosen candidates based on their salary, awareness, issues, continuous possibility and connection to product's concept. As a result, the proposed method will guide a good casting method to select an suitable advertising model and improve the effects of star marketing. how it improves the effect of star marketing.