The purpose of this research was to test the effects of entrepreneurship and technological innovation capability on new product performance in SMEs and the moderating role of absorption capability. For this study, Research data were collected through questionnaire instruments from the sample of 374 employees in 18 SMEs of metropolitan area. The 336 sample was selected and analyzed by hierarchical regression technique. The results showed that entrepreneurship and technological innovation capability had a positive effect on new product performance. And also found out absorption capability had the moderate roles between all the three factors of technological innovation capability factors and new product performance, but not between all the three factors of entrepreneurship and new product performance. With the research results, the implications for technical management of SMEs were discussed, and the directions for future research were suggested.

The purpose of this research was to test the effects of technological innovation capability and technology commercialization capability on new product performance of the companies in electronics industry and the moderating role of perceived usefulness of government R&D support. For this study, Research data were collected through questionnaire instruments from the sample of 346 employees in 17 electronics companies of metropolitan area. The 305 sample was selected and analyzed by hierarchical regression technique. The results showed that technological innovation capability and technology commercialization capability had a positive effect on new product performance. And also found out perceived usefulness of government R&D support had the moderate roles between only technical innovation system our of three technological innovation capability factors and new product performance, and also between only manufacturing capability our of three technological commercialization capability factors and new product performance. With the research results, the implications for electronics company were discussed, and the directions for future research were suggested.

본 연구는 벤처창업기업의 대표자 기술혁신역량과 경영진의 전문화, 기술사업 투 자계획의 타당성 등이 기업의 경영성과인 재무건전도와 나아가 부실화가능성에 미치는 영향에 대하여 구조방정식 모델(SEM)을 이용한 실증분석을 실시하였다. 본 연구는 2011년∼2012년 2 년 동안 1,419개 표본기업에 대한 기술보증기금 기술평가 전문가들의 현장평가 데이터와 기업 현황 조사정보 및 재무정보 등을 활용하였으며, 설립후 7년이내 기술력 기반의 벤처기업들 속성 상 ‘고위험⋅고수익’으로써 여타기업보다 부실화가능성이 높은 기업군인 점을 감안하여 이들 기 업을 연구대상으로 설정하였다. 분석 결과, 대표자의 풍부한 경험과 기술지식 등 기술혁신역량 과 경영진의 분야별 전문화를 바탕으로 한 체계적 조직운영, 그리고 적정규모의 기술사업 투자 ⋅재무관리 계획수립 및 합리적 추진 등을 통하여 기업의 성장성과 수익성 등 기업의 전반적인 재무건전도를 향상시키고, 나아가 단기적 부실화리스크도 감축시키는 것으로 확인되었다.

We propose that while EMFs’ international diversification promotes new product performance, technological capability actually mediates the relationship between international diversification and new product performance. We further argue that focusing on more developed markets strengthens the positive effect of EMFs’ international diversification on their technological capability accumulated over the process of internationalization, whereas it weakens the impact of EMFs’ technological capability on their new product performance because EMFs have to compete with local and global firms in the more developed target countries. Analysis on Chinese manufacturers’ international efforts provides support for these hypotheses.