This writing aims to observe Korean art through keywords such as culture, art and the everydayness and its relationship with mass culture, Korean art after the 1990s and its daily world. It was during the latter part of the 1980s that the Korean society entered mass society. The Asian Games of 1986 and the Seoul Olympic Games of 1988 accelerated the internationalization of Korean society and the local political scene was approaching the political democratization through the 6ㆍ29 Declaration of 1987. Outside Korea, the Soviet Union, which represented the communism block of the world, collapsed, leading to the dismantling of the ideological confrontation between communism and capitalism. The Western postmodernism also made its way to Korea affecting the social ambience and allowing various values to coexist beyond the ideological opposition of the left and the right. The reason why I intend to take the correlation between mass culture and Korean art as the main point of Korean art after the 1990s, is that the quotidian aspect began to be reflected in art due to the emergence of mass culture and the subsequent expansion of art into daily life. This thesis examines how the mass culture and daily element is rendered in Korean art after the 1990s through three categorical points of discussion: Text/comprehension that acts as a sign, Reciprocity/relationship that involves the active intervention of the audience, and Commonness (popular vein)/anti-elitism that reflects the mass sentiment. I paid attention to what happens on the surface of society and its certain regular signs, desires and the fixed ideas in the consumption of text/comprehension, the transgressing between art and life through the process of representation by sharing it with the other, and finally, how art tries to reveal mass sentiment or show a critical consciousness of art that is considered vacant because of its utilization of discarded materials once produced by modern society in commonness (popular vein)/anti-elitism. Such tendency disintegrates the classical norm of art that divides art and life and reflects the alienated quotidian life, ultimately making us re-think our conventional ideas and modes of action. This writing is an attempt to discern the point of change in the development of the Korean contemporary art.