Voice assistant devices (VADs), driven and improved by artificial intelligence, have been adapted for consumers (e.g., Hey Google and Alexa) and are widely used for their daily lives (Guha et al., 2022; Rabassa, Sabri, & Spaletta, 2022). Consumers benefit from the use of a VAD as it makes their daily lives more convenient, more comfortable, and simpler (Zierau et al., 2022). At the same time, companies can also benefit from interactions with VADs by collecting consumer-related data and storing it in large databases for marketing purposes (Guha et al., 2022; Rabassa et al., 2022).

This paper describes a study that 1) explores ageing consumers’ perceptions of functionally beneficial but simple technology, and 2) tests how readily ageing consumers accept such technology. A mixed method approach is proposed to introduce ageing consumers to Google Home, to firstly demonstrate and highlight selected functional benefits associated with safety, connection with others and community, and entertainment; secondly determine ageing consumer attitudes toward that; and thirdly to test trial and adoption. Results will provide much needed insights into how emerging but relatively commonplace technology can be better integrated into ageing consumer groups to enhance wellbeing, increase independence and reduce isolation.