ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?

• 발행기관:

  글로벌지식마케팅경영학회 [Global Alliance of Marketing & Management Associations]

• 간행물:

  Global Fashion Management Conference

• 발행일:

  2019년 7월

• 저자 :

  Kong Cheen Lau, Jingyi Kong

• 언어 :

  ENG

• URL:

  http://db.koreascholar.com/article.aspx?code=372627 [ URL 복사 ]