Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.633-635)

ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?

키워드 :
celebrity endorsement,branding,athleisure,sports marketing

목차

Introduction
Theoretical Background
Research Design
Result and Conclusion
Research limitations and Managerial Contributions
References