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EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION

Fabio Shimabukuro Sandes, Julio Leandro
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372481
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The resale market of used items selled about U$ 16 billions in 2015 in the US. We interviewed twelve consumers to better understand this phenomenon, Our results showed that consumers choose SHP due to economic reasons, and sustainability is marginally considered. Contamination is the main barrier to consume used products.

키워드
second-hand productsustainabilityuniquenessmotivation for second handclothing disposal
목차
ABSTRACT
 Introduction
 Methodology
 Summary of Discussion
 Limitations and Future Research
 References
저자
  • Fabio Shimabukuro Sandes(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)
  • Julio Leandro(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)