Learning-orientation and trustworthiness are two important components of corporate image in Asian societies. This paper examines consumers’ perceived learning-orientation and trustworthiness of retailers in Hong Kong with a survey of 909 respondents. The results of a structural equation model show that learning orientation and trustworthiness are two distinctive attributes of a positive corporate image. Advertising creativity correlates positively with building a learning-oriented corporate image, while advertising believability correlates positively with building a trustworthy corporate image. The two perceived corporate images in turn positively associate with brand awareness and purchase intention respectively. Corporates which are perceived as learning-oriented recorded higher awareness, while consumers reported that they are more likely to patronize in companies which they found trustworthy. In summary, this research demonstrates the influence of advertising and promotion strategies (i.e. creativity vs. believability) on the perception of corporate’s image, and subsequently, on brand persuasiveness (i.e. brand awareness and purchase intention).This research has both theoretical contributions and managerial implications. It contributes to the existing corporate image literature by establishing the antecedents and consequences of building a learning-oriented and trustworthy corporate image. The research also provides practical implications to marketers. Specifically, the findings suggest that if a company aims to enhance consumers’ awareness about its branding, more attention should be put on developing creative advertising so as to build a learning-oriented corporate image. Alternatively, if a company aims to increase consumers’ purchase intention, more effort should be put on developing advertising with high believability so as to build a trustworthy corporate image.

Study about the feasibility and effect of high-energy ball milling on a specific Mg alloy under protection medium of alcohol was presented via comparing with conventional vacuum milling. More fine particles with wider powder size distribution but more irregular shape were shown of the powder milled under alcohol. No obvious oxide was revealed from the two kinds of Mg alloy powders with limited milling time. And since slip induced in a preferential direction, the (002) texture was formed in the Mg alloy powders at the initial stage of alcohol milling. More O and Fe contaminants were introduced into the powders milled under alcohol according to the EDS analysis.

In this paper, the fundamental attributes, phase composition of three pre-alloyed powders for diamond tools by water atomization were investigated. The density, hardness, bend strength and bending modulus of their hot pressing samples were examined. The results showed that the three pre-alloyed powders have excellent low temperature sintering characteristics. The physical and mechanical properties of the samples were found to be nearly the same as those of fine cobalt powders.

In recent years, the research in porous metal got rapid development in China, especial in Northwest Institute for Non-ferrous Metal Research (NIN). Many porous metals with different raw material and different shapes were developed, which successfully employed in many fields. We believe we will earn more rapid development in the future.

The composite used in this paper was prepared by hot-pressing ball-milled Mg alloy powders, in which NiTi shape memory alloy fibers in a row were sandwiched. The microstructure and property were examined. It is shown that the composite consisted of a homogenous matrix with uniformly distributed NiTi shape memory alloy fibers, recrystallization took place in the Mg alloy matrix which was subjected to plastic deformation an adequate bonding formed between the matrix and fibers; the density and tensile strength of the composite increased after the hot-forging; the hot-forging process is capable of improving properties of the composite.

This paper concerned with SPS (spark plasma sintering), hot pressing of sinter nanometer WC-Co powder and discussed the density, hardness, microstructures and grain sizes of the alloys sintered. The results showed that the two sintered techniques could produce high density alloys and play well on the grain growth, but SPS could lower the sintering temperature and shorten sintering time. Besides, the hardness of the sintered cemented alloys that was dependent on the grain size and densification could also be improved.

The primary aim pursued by the preparation of separation membrane is the preparation of the membrane thin as well as with no defect. The field-flow fractionation deposition is a new molding technology which can overcome the traditional disadvantages such as multi-preparation to the preparation of great area of separation membrane with no defect. Therefor the mainly ingredients which influence the appearance and performance of titanium membrane layer are investigated by scanning electricity mirror (SEM) as well as porous material testing instrument: powder performance prepared and confected; selection of supporting body; sintering system such as temperature and time. It is shown that the membrane thickness can be controlled at or so; the filtration precision mainly rests with powder performance and selection of supporting body and little sintering system

The effect of the preparation factors, such as the feeding mode and rate of raw materials, the reaction temperature and the surfactant on the size distribution of molybdenum trioxide particle were investigated by orthogonal test. The optimum conditions for the preparation of precursors are as following; opposite feeding fast, reaction temperature of and adding dispersant.

The low-cycle fatigue performance and fracture of the P/M Ti-Fe-Mo-Al-Nd Alloys after sintering and forging have been studied. The linear regression equation of low-cycle fatigue lifetime has been obtained; the fatigue performances are objected under two different conditions. The fatigue fracture surface is analyzed by SEM. The low-cycle fatigue behavior of the P/M titanium alloy has been discussed.

Since the 1990s, the influencing factors of enterprise entry and exit decisions have been explained from the perspective of fixed cost or sunk cost. And the concept of trade relationship duration of products or enterprises did not appear until 2006. Given its great significance for the steady growth of export trade, most of the literatures begin to analyze the duration of trade relations of countries in survival. This paper sorts out and evaluates the research content, method and conclusion, and obtains many valuable conclusions and enlightenment on this basis, and finally prospects the future research direction.