This study evaluated the antimicrobial efficacy of different concentrations of ozonated water with organic matter, fetal bovine serum, at different concentrations and incubation times with bacteria. In the absence of organic matter, total eradication of up to 5 log of Escherichia (E.) coli was achieved, however, interference by organic matter led to inefficiency of ozonated water as a disinfecting agent. In addition, diminishing antimicrobial effects at higher temperatures, even in the absence of organic matter, were also demonstrated. These findings indicate that ozonated water will be a safe and effective disinfectant agent that could be useful in meat processing, especially an intestine processing, in Korean slaughter houses.

The objective of this study was to determine the efficacy of ozone in sanitizing water experimentally inoculated with the gram-positive food-poisoning bacterium Staphylococcus aureus. The bactericidal effect was measured after experimentally inoculated solutions were exposed to 0, 0.5, and 1.0 ppm ozone at several time points and different temperatures, in the presence of varying concentrations of different organic matter, namely, fetal bovine serum (FBS) or cattle liver. Results revealed inhibition of the bactericidal effect in the presence of the lowest percentage of FBS, but a lower extent of the inhibition occurred when liver was used as the organic matter. It was also apparent that a higher temperature and shorter ozone exposure time had led to a more reduced bactericidal efficacy than that under a lower temperature and longer ozone exposure. This study provides insight into the potential use of ozonated water as an effective and safe disinfectant in an abattoir setting.

The efficacy of the natural amendments in improving physical condition as well as waterretention characteristics of the growing media in pot culture was studied on seven different mixratio of growing media applied to soil. Growing media was prepared from peat, perlite, pruningwaste, pulp(3:1:3:3(w/w/w/w)). Growth substrates were prepared by mixing growing media at therates of 0%, 10%, 20%, 30%, 40%, 50% and 100% with soil at 100%, 90%, 80%, 70%, 60%,50% and 0%, respectively. The bulk density tended to decreased with increasing growing mediaproportions. The particle density was lowest(0.6 g/cm3) in sole growing media treatment and theporosity of all the soil mixed growing media(63.2~83.3%) was significantly higher than that ofthe soil as sole medium(60.7%). The water content was lowest in sole soil treatment(5.1%) andgrowing media as sole medium(57.8%) was the closely ideal range for pot culture(>60%). Although substrates were varying water to the atmosphere at similar rates which retained waterfor longer, growing media as sole still remain constant on high water content. It was confirmedthat strongly correlated between bulk density and water retentivity(correlation-0.85).

The study aims to assess viability, acrosomal menbrane, integrity and mitochondria membrane potential of sperm separated using a percoll density gradient(45% and 90%) and swim-up methods using Hanwoo epididymal sperm frozen semen. Briefy, motile sperm separated using a percoll gradient and swim-up. 25 μl of sperm dilution from droplets were transferred to 1.5 mL tube and incubated with fluorescent probes at 39°C in dark as follows. After incubation, 75 μl of 5,5',6,6'-tetrachloro-1,1',3,3'- -JC-1; Mitochondrial Membrane Potential Detection kit, Cell Technology Inc., USA) working solution was mixed with sperm dilution and incubated for 30 min. One μl of Hoechst 33342 (H1339; Molecular Probe, Eugene, OR, USA) stock solution was mixed with sperm dilution and incubated for 10 min. And then, 0.5 μl of propidium iodide (PI) stock solution and 0.5 μl of fluorescein peanut agglutinin FITC conjugate (FITC-PNA; Vector Laboratories, FL-1071) were mixed with sperm dilution and incubated for 8 min. After mixing with fluorescent probes and sperm dilution, 5 μl of stained sperm dilution was mounted on a slide glass and covered with cover glass. More than 200 sperms in a slide glass were counted with × 400 magnification by fluorescent microscope (Eclipse Ci_L, Nikon, JAPAN) and evaluated viability, acrosomal membrane integrity, and mitochondrial membrane potential of sperm with triple band filter (DAPI/FITC/TRITC; Nikon, Tokyo, Japan). Live sperm were stained with Hoechst 33342(blue) and dead sperm were stained with PI (red). Damaged acrosomal membrane of sperm was stained with FITC-PNA (green) and intact acrosomal membrane of sperm was not stained. Both of sperm swim-up method with or without BSA separated to Live intact mitochondria (15.39±4.31 vs, 12.58±3.74, and) without significant difference. and percoll density gradient method also similar (7.29±6.54), swim-up method of sperm preparation appeared to be more efficacious in percentage recovery of motile sperm concentration compared to Density gradient method.

China has been the biggest factory in the world, most of products are marked “made in China”. With the rapid grows of consumption in China, it is also the biggest market. However, Chinese consumers with deep-rooted Confucian value system may different from Western countries (Ramasamy & Yeung, 2009). Do they still have strong consumer ethnocentrism? Or they can accept all the things they made but with the foreign brands? The power of WOM to influence customer attitude toward one brand is well known to all the marketing researchers. But the fast development of internet and social media network changed consumers’ behavior, word-of-mouth has acquired electronic WOM (e-WOM) as a new name (Goyette et al, 2010). Customer use E-WOM to evaluate product and make purchase decision. Ethnocentric consumers are against foreign brands as they believe that purchasing these brands will hurt domestic economy and brands, cause loss of jobs and increase the power of capitalist companies and dependency of poorer economies to them (Kaynak & Eksi, 2013). But customers are will to searching the better products. Such as Chinese mainland consumers hire purchase agent to shopping aboard. The purchase agent post information in the social media network as eWOM. This research wants to explore the young Chinese still have high ethnocentric tendency or not influenced by eWOM. If E-WOM can be a marketing method to reduce the ethnocentrism when foreign brands entry a new country. And also the domestic brands can use E-WOM to enhance ethnocentrism to against foreign brands. In this research, study 1 tests positive E-WOM or negative E-WOM to test if it can enhance Chinese consumers’ ethnocentrism or reduce their ethnocentrism for their own country products. This research also tests if consumer ethnocentrism can influence on brand equity and purchase intention. Based on the literature review, researchers establish concept model was shown in Table 1. This study uses SPSS and AMOS to analysis the sample. Based on the results this research gives suggestions to both academic and practice.

Understanding the types and dynamics of drivers on customer equity has been the subject of marketers’ attention for decades, however it is only recently been suggested that cultural or national contexts play a role in this understanding. Much of this research has been centered on the differences between the West and the Asia with many differences being found. Confucianism is often used to explain these differences. This comes as no surprise as Confucianism is argued to be the dominant cultural philosophy, or mode of thought, influencing East Asian individuals’ and entities’ roles in society and with each other. The philosophy has spread from its foundation in China to influence many other key societies in East Asia, such as Korea, Vietnam, and Japan. The general assumption in most of the literature is Confucianism will act similarly in every society it has spread to, but is this the case? What is not understood, therefore, is if the influence of Confucianism is equal among different East Asian societies? This exploratory study therefore seeks to contribute to knowledge by identifying if Confucianism is an influential force on customer equity drivers? And if so, are there differences between East Asian societies? Given the growing economic clout and importance of East Asia and the rising East Asian diaspora, marketer’s adherence and understanding of Confucian principles may be key to their success of managing their customer relationships, underscoring one of their key assets, their customer equity. With most cross-national research taking an umbrella view of the role of Confucianism as an explanatory variable on the behaviors of East Asian consumers, such as the Chinese and South Koreans (e.g. Bond, 1996; Hofstede, 1980), they are ignoring the behavioral and attitudinal variations that exist between East Asian Societies (e.g. Kim & Leung, 2007; Zhang et al., 2013). There is debate suggesting that Confucianism is having less effect now due to globalization, digitalization and capitalism (Leidner, 2010) potentially creating new hybrid value systems (Ralston, 2008). In China, arguments suggest Confucian influence is lessening due to the systemic philosophical changes in the nation’s society over the twentieth century, with the move from traditional Confucius philosophy to Maoism to socialist capitalism (Chiu 2002, Whitcomb et al., 1998). Other East Asian societies however may have moved away from Confucianism much quicker than China, due to their much earlier global exposure than China’s open door globalization policy in the late 1970s. In spite of this, there is wide agreement that Confucianism remains a strong influence in both China (e.g., Zhao & Roper, 2011) and other East Asian societies,such as Korea (Sung & Tinkham, 2005; Lee et al, 2009). The nexus of our paper therefore is that Confucianism does still have an influential role, but what this role is, and how this role differs between societies should be explored. In its purest form, Confucianism is composed of five constant virtues (e.g. Zhang et al., 2005): Benevolence: kind, sympathetic, compassionate, tolerant and respectful of others; Righteousness: the power to protect justice and goodness; Propriety: following societal regulations and laws; Wisdom: having good knowledge, intelligence and systems to provide excellence; and Trustworthiness: fulfillment of promises. Although the foundations of Confucianism goes back millennia, the use of the virtues to guide commercial operations stems from the Ming Dynasty (1368 – 1644). How adherence to each of the virtues by modern marketing organizations influences their relationships with the modern customer however, has not been explored fully. We argue that each of the virtues will have a positive effect on the key customer equity drivers; value equity, brand equity and relationship equity (Lemon et al., 2001; Rust et al., 2004), and thereon customer lifetime value. Using a sample of young Chinese and Korean consumers, the Confucian five constant virtues, benevolence, righteousness, propriety, trustworthiness and wisdom are measured and their relationships explored on the three dominant drivers of customer equity; value equity, brand equity and relationship equity. The results show that the benevolence, righteousness and wisdom virtues have significant positive relationships on the three drivers. Trustworthiness and propriety virtues however have negative significant relationships. Chinese and South Korean results are then compared. The results show that the Confucianism constant virtues drive different customer equity drivers in these two societies. The five constant virtues have stronger effects for young Chinese customers than their Korean counterparts. The equity drivers of CLV also vary, with brand equity significant in the Chinese sample and value equity significant in the Korean sample. Additionally, some significant paths to the equity drivers differ between Korea and China. Benevolence has a significant negative effect on value and relationship equity drivers (opposite to China) and righteousness a significant effect on value equity (not observed in China). These results support our proposition that a national effect on the manner and influence of the Confucian drivers may vary by society.

Existing studies of Japanese consumers have emphasized the importance of collectivism and risk aversion in Japanese culture. In this paper we examine the relationship between these constructs in new product adoption decisions that involve brand switching. We argue that, for Japanese consumers, the perceived emotional risk of adoption is related to (1) the degree to which a consumer identifies with the brand of his or her current product and (2) the perceived performance, financial, and social risks of switching to an alternative product. We further hypothesize that perceived social risk is positively related to brand identification, perceived performance risk, and perceived financial risk. Finally, we hypothesize that financial risk is positively related to performance risk. We test our hypotheses using data collected in Japan in June 2015. Questionnaire items were adapted from existing, well-validated scales. The Japanese version of the questionnaire was developed by using the standard double translation procedure. The Japanese version of the questionnaire was administered by a marketing research firm to a national panel of respondents stratified by age and gender. The resulting sample consisted of 518 iPad owners from across Japan, of whom approximately half were men. Within each gender category, approximately half of the respondents intended to purchase a new tablet within the next 12 months. Following established SEM procedures, we began by estimating a confirmatory factory analysis model, after which we estimated a structural equation model. In each case, the estimated model satisfied standard evaluation criteria. In general, our findings provide support for the hypothesized model. First, Perceived Performance Risk was positively related with Financial Risk, Social Risk, and Emotional Risk. Second, Financial Risk was positively related with Social Risk. Third, Social Risk was positively related with Emotional Risk. Fourth, Brand Identification was positively related with Social Risk and Emotional Risk. The one hypothesized linkage that was not supported was the relationship between Financial Risk and Emotional Risk. A comparison of coefficient magnitudes reveals several important findings. First, in the Social Risk equation, the coefficient of Performance Risk is significantly larger than the Brand Identification coefficient. Second, within the Emotional Risk equation, the coefficient of Performance Risk is significantly larger than the coefficients of Brand Identification and Financial Risk. Similarly, the coefficient of Social Risk is also significantly larger than the coefficients of Financial Risk and Social Risk.

The recovery of epididymal sperm in animals is considered as one of the important tools to preserve high value or endangered species. However, there are no appropriate castrating indicators such as months of age in bull, sperm morphology, and motility, particularly in young Korean native bull (Hanwoo). Therefore, this study aimed to investigate sperm number, morphology, and motility of sperm in the epididymis tail of young Hanwoo bulls at 8 and 15 months of age. After castration, epididymal tails were collected and minced with blades to recover sperm. In experiments 1 and 2, sperm number, morphology, and motility were examined. Total number of sperm and percentage of normal sperm from bulls at 8 months of age was lower than that of bulls at 15 months of age after collection (P<0.05). Percentage of abnormal head, tail, proximal cytoplasmic droplet, dead and damaged acrosome of sperm from bulls at 8 months of age were higher than those of bulls at 15 months of age (P<0.05). In experiment 3, sperm motility from bulls at 8 and 15 months of age were examined before freezing and after thawing. Frozen-thawed sperm at 8 months of age showed low total motility and motile sperm with ≥ 25 μm/sec compared to those at 15 months of age and commercially-used sperm (P<0.05). In conclusion, sperm derived from the epididymal tail of bulls at 8 months of age showed high abnormal morphology and poor motility, which are not adequate for AI and IVF. On the other hand, sperm derived from the epididymal tail of bulls at 15 months of age showed high normal morphology and motility.

In this paper, a numerical experiment on a tidal turbine was performed based on a water wheel design using the commercial CFD code ANSYS-CFX to contribute to the development of water wheels. The water wheel type tidal turbine was studied with different numbers of rotor blades (including ten, twelve and twenty blades types) and with different blade shapes (Straight, Curved and Zuppinger types) for comparison at several values of tip speed ratio (TSR) ranging from 0.7 to 1.2. The numerical results indicated that the 10-bladed type and the Straight-bladed type turbines absorb the highest power efficiency, up to 43 % at TSR 0.9. In addition, the 20-bladed and the Curved-bladed types showed the lowest performances in all cases of TSRs comparing with the others. Besides that, it was found that this turbine operates much effectively at low range of TSR, especially at TSRs 0.9 and 1 for all cases of blade shapes and all numbers of blades.

Western flower thrips, (Pergande) (Thysanoptera: Thripidae) have been recognized as serious pests worldwide. Commercially available chemical pesticides challenges against the resistance of the pest and safety to consumers. Herein we investigated the usability of soil-treatment of entomopathogenic Beauveria bassiana (Bb) ERL isolates in tomatoes. Bb-egfp was highly virulent to western flower thrips in laboratory conditions and colonized in soil, which provided a chance for western flower thrips larvae to contact the colonized fungal mass. In a glasshouse trial, Bb ERL836 and Bb ERL1578 granule (GR) were applied to soil surface and mixed well, and five females were infested to each pot of tomato 3 days after the application. The two treatments significantly reduced thrips population in tomatoes 20 and 40 days post applications, comparable to the control efficacy of clothianidin granule (GR) formulation. In the following field trial, the two ERL fungal treatments showed 69.2% and 61.5% of control efficacy, which were similar to that of clothianidin GR (76.9%). This work suggests that applied B. bassiana colonized in soil well and thrips larvae easily contacted the fungal mass, which possibly enabled the control strategy to be alternative way to the chemical control.

The study investigated the effects of adding bovine plasma protein(PP) hydrolysates on the quality properties of cooked pork patties. Pork patties were prepared as follows: manufactured with pork back-fat(control); replacement of back-fat with 40% olive oil(T1), 40% olive oil and 2% PP hydrolysates(T2), and 40% olive oil and 4% PP hydrolysates(T3). The olive oil modified the fatty acid profiles of the pork patties by lowering the saturated fatty acids(SFAs) percentage. Olive oil and 4% PP hydrolysates addition reduced the level of 2-thiobarbituric acid-reactive substance(TBARS) values in pork patties, compared to the controls. Furthermore, the pork patties with added PP hydrolysates had higher pH values than the control. All samples containing olive oil and PP hydrolysates had increased levels of DPPH radical scavenging activity. In particular, added PP hydrolysates were more effective in increasing antioxidant activity than were the other treatments. Therefore, PP hydrolysates could be used as a natural antioxidative in cooked pork patties.

This experiment was designed to assess the physical and chemical properties of growing media substituted with a range of increasing concentrations of pretreated wood and to relate these properties to plant growth responses. For preparing the growing media, each material was combined with rural soil, peat, perlite and pretreated wood. Physicochemical properties studied were similar to ideal substrate ranges for plant growth on growing media, including pretreated wood. Physical properties were also well maintained over time. In comparison to plants growing in 100% rural soil, tall fescue(Festuca arundinacea) in the prepared growing media achieved better growth, especially when using the 50% rural soil + 50% PPW(peat + perlite + pretreated wood, 3:1:6(w/w/w)) and 30% rural soil + 70% PPW (peat + perlite + pretreated wood, 3:1:6(w/w/w)), and showed improved germination percentage. We confirmed the potential use of growing media, including pretreated wood. Furthermore, our results show a correlation among the physicochemical properties of tall fescue(Festuca arundinacea); physical properties were significantly influenced by germination and aerial parts. The root length of physicochemical properties was correlated with bulk density and organic compound (p<0.01).

The coronagraph is an instrument that enables the investigation of faint features in the vicinity of the Sun, particularly coronal mass ejections (CMEs). So far coronagraphic observations have been mainly used to determine the geometric and kinematic parameters of CMEs. Here, we introduce a new method for the determination of CME temperature using a two filter (4025 °A and 3934 °A) coronagraph system. The thermal motion of free electrons in CMEs broadens the absorption lines in the optical spectra that are produced by the Thomson scattering of visible light originating in the photosphere, which affects the intensity ratio at two different wavelengths. Thus the CME temperature can be inferred from the intensity ratio measured by the two filter coronagraph system. We demonstrate the method by invoking the graduated cylindrical shell (GCS) model for the 3-dimensional CME density distribution and discuss its significance.

An experiment was conducted to study the potential of thermal treated oak sawdust(steaming and steam explosion) as horticultural medium component in plug seedlings production of Chinese cabbage(Brassica campestris L.). This study involves the chemical, physical characterization and growth test of thermal treated oak sawdust(steaming and steam explosion) in order to evaluate their use as components of horticultural media. A commercial peat moss and oak sawdust were used as control. The total carbohydrate, C/N ratio, pH, phenolic compound, total porosity and water holding capacity were 45.1g/100g dry wt, 425.1, 4.4, 141.8mg/g wt, 82.5%, 47.1% in oak sawdust and 39.2g/100g dry wt, 300.3, 4.7, 131.7mg/g wt, 84.9% and 49.2% in steamed oak sawdust and 30.3g/100g dry wt, 247.8, 5.7, 40.8mg/g wt, 92.3% and 51.7% in steam exploded oak sawdust, respectively. The mixtures of the horticultural media were prepared using different substrate as peat moss, oak sawdust, steamed oak sawdust, steam exploded oak sawdust and perlite to grow Chinese cabbage in a greenhouse. The seed germination, stem height and leaf area were 68%, 2.2cm, 1.1cm2 in OSP(containing 90% oak sawdust and 10% perlite) and 69%, 2.5cm, 1.5cm2 in SMP(containing 90% steamed oak sawdust and 10% perlite) and 87%, 3.0cm, 2.2cm2 in SEP(containing 90% steam exploded oak sawdust and 10% perlite), respectively. The leaf area SEP(containing 90% steam exploded oak sawdust and 10% perlite) was higher than that of PP(containing 90% peat moss and 10% perlite). This research indicates that steam exploded oak sawdust may be utilized as a suitable replacement for peat moss in horticultural media component for Chinese cabbage.

There are amount of researches study about corporate competition sustainability, find the way to survive in the competition. But sustainable development has been launched for many years. Sustainable marketing aims to balance among economic, environmental, and social goals. Marketing methods of one company should be innovated with fast development. Marketing practitioners and researchers should follow the idea to sustainable marketing base on the hot issue of sustainable issue. Because sustainable marketing can increase firms’ profit and improve the environment such as nature environment and society. Customer equity is the sum of customer lifetime value, comes from value creation based on profits, costs, cash flow, customers, and customer relationships. Customer equity has been defined as value of future profits that might be acquired from customers, excluding corporate costs (Berger & Nasr, 1998), as profits created when companies allocate resources appropriately to acquire and retain customers (Blattberg & Deighton, 1996), and as the sum of all customers’ discounted lifetime value (Lemon et al., 2001). In this research studied the relationship between sustainable marketing and customer equity. Customer equity has been the key for companies’ sustainable competitive advantage. The company can make proper marketing strategy with customer equity which can both satisfy consumers and make a profit for the company (Lemon et al., 2001). Also test customer attitude to sustainable marketing in different culture. Based on the results this study gave both academy and practice implications.